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Here’s another article that deals with the Panama Project and deals with the momentum (?) that Yahoo has and Google doesn’t. (The “?” was my insert).

Here’s a quote from the article:

” Google’s $3.1 billion acqusition of digital adverstising services DoulbleClick, announced last Friday, also could give Google a boost in its efforts against Yahoo.

The increase in Yahoo’s sotck is largely due to optimism about the company’s new search tool, called Panama Project.

The consensus among many followers of the search advertising industry is that Panama, which is in the process of being rolled-out to advertisers, is leading to more relevant search results on Yahoo, and that, in turn, should generate more revenue-per-search, and eventually, increase market share”.

Let the games begin.

Morgan

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