The following is an excerpt from The Google Blog connection.
As I was writing this post, deciding on the best way to impart to you the sensible do-it-yourself methods of choosing the right keywords for your site, I realized, I had already written it.
Enjoy!
Tinu
Forget about targeting for some highly competitive keyword that gets 10,000 visitors a day.
Right now.
You’ll be lucky if you rank in the top 100, and when you do, you’ll still get barely any traffic from it. If you have your heart set on that term, save up until you have $1500, and either buy the number of visitors you need from that listing, or pay a search engine optimization expert to do it for you.
I know some people don’t want to hear this, but I’m not writing books to be popular. I’m writing this book to help you, and the best way I know to be of help is to tell you the truth in plain English, and then tell you how to use it.
What you want to do instead is go for the path of least resistance. Decide how many customers you can reasonably handle a month. Multiply that number by 100. Find one or more high-yield, low competition keywords that will get you that number of visitors.
You’ll find that it is much easier to find one keyword, or a group of less than ten related keywords, that will bring you, say 4500 visitors a month.
If you’re making $30 a sale, and only 1% buys, that $1350 a month. With that you can invest in paid traffic methods, or work on your capturing and sales process.
It’s much easier to increase your conversion rate by 1% of 4500 targeted monthly visitors (which would make you $2700 on a $30 product) than it is to try and increase your traffic to 3000 un-targeted people a day and hope that one in a thousand buys, to make the same amount of money.
Instead, target some keywords you have hopes of ranking for. Then once you have the traffic, instead of increasing your traffic, increase your conversion rate (the percentage of visitors who take the action you want, whether that is subscribe, or buy).
So, if you’re looking to increase your income by increasing your traffic, realize: one doesn’t necessarily have anything to do with the other. Even if you make money based on the amount of traffic you have, you still need to get the pursuit of in-demand keywords out of your head.
Yes, it is possible to do, eventually, and yes, you can do this with RSS Feeds and Blogs – study the other two books, and pick the right keywords. You’ll see the traffic. If you want the time you invested to return to you faster? Do proper keyword targeting.
So how do you target the proper keywords for your site? I’m glad you asked. We’ll go over that in just a moment.
Or a few hours. I’m kind of tuckered out, you know?
