Okay, fire up those keyword research“>keyword research Tools and let’s get your site some more traffic!
The first site we’re going to is Spannerworks.com. We’re going to use their Keyword Density Analyzer (Analyser for those in the UK 
). This will determine what keywords your site is currently optimized for.
Click that link to load it up and enter your link.
Look at the second list of links, the two-word phrases. That, in all likelihood, is what Google or Yahoo THINKS your site is about.
If your site is about that, great. You can move on to the next step.
If not, you need to pick a better keyword. To illustrate why, grab your API key and let’s go to GoRank.com.
Create an account, enter your Google API key (don’t panic if you see some database errors at the top of the page. That’s because your key hasn’t been entered.)
Now use their Keyword Density Analyzer, which allows you to pick a keyword that you believe your site is related to. Pick one and put it in.
Surprised? You shouldn’t be. Your site, as we saw in the last exercise, is not related to those keyword terms, as far as a search engine is concerned.
So what do you do now? We pick a better keyword for your site. You have a lot more work to do than the people in group one do.
Let’s all, both groups, go to step two. Remember which group you’re in.
