Ready? Let’s find you a better keyword. The exercises are slightly different for each group.
Group One Exercises
If you were in group one, the group that had the same theme as the word you want to rank for, go to your browser, load up Google, and search for your site. If you’re coming up with the keyword you wanted on the first page, and you’re happy with the traffic you’re getting from search engines, what are you doing here? Go count your money!
Seriously. If you’re getting the traffic, you have the right product for the market that is searching for that keyword, and you’re making good conversions to sales, then honestly, you don’t need to do this exercise.
If you are getting the traffic but not making sales, go back to the research on your product, and have somone evaluate your site. You’re losing visitors between your product/service and your sales page or site design. They either can’t find what you sell or don’t want it.
If you are making sales but not enough of them, then learn how to increase your conversion rate. It could be as simple as hiring a professional copywriter or doing some research in article directories.
So that takes care of that crowd. If you’re still here because you didn’t show up in Google, then here’s where you’re going wrong.
That’s the wrong term to shoot for. Either it’s too competitive, or not targeted enough.
So here’s what you do.
Take that term and go to Search Guild. Find out what its difficulty ranking is. If it’s harder than intermediate, you’re wasting your time. You want “easy” or “intermediate” as a result. Later on, you should be able to climb into a hard or advanced keyword from there.
You can do the same at Wordtracker, just sort your results by KEI. The higher the Keyword Effectiveness Index is, the easier it will be to get that term. We’ll take that term, as well as your originally desired keyword, and go to step three.
Group Two Exercises
What we need to do with your site is harder, and we don’t have space to go in-depth here. You need to brainstorm better keywords. If you’re having trouble with this, use the keyword research“>OneLook Dictionary Search we discussed on Google Tuesdays.
Start with the keyword you originally wanted, and brainstorm related terms. Take those results and the keyword you wanted at first, and go to Step Three. I’ll be with you there in about twenty minutes.
