Amplify Your Marketing by Thinking of Search at All Times

Every link you make…
All the content you create…
Every comment you take,
Every little update,

Search is watching you.

(With my apologies to Sting and the Police.)

Of course, don’t be completely consumed with search. But do include a thought as to whether your content can be found in the search engines. No need to drown your articles in keywords, but it helps if you include one in your tags, or your title, since that might mean the difference between a couple dozen and a couple hundred people finding it through search engines.

Make an effort to get more links – but balance that need with common sense.

If you get to the point that such an obsession affects your bottom line, then get professional help. I find the SEOs who hang out at Sphinn very friendly and non-biting.