Money Mondays : Is John Galt a Creator or a Destroyer?

If you haven’t guessed, the discussion we’re having is continuing along the lines of today’s theme, money, with the assistance of a book reccommendation that ties much of the threads of our discourse together.

If you truly want to understand the nature of money, and how to put some in your pocket honestly, you’ll want to pick up that book and read it. It’s over 1000 pages long, and it’s one of the cornerstones of understanding the way currency can work for you.

You’ll notice that I tend to use the word “currency” instead of the word “money” in many of the references I make regarding getting free traffic and the like. This is because money is only one of the many types of currencies in the value-exhange scenario.

For example, I can teach you how to bring traffic to your site at no monetary cost, but you’ll still pay for it in time. Time is one of the more scarcer currencies, and is sometimes more valuable than currency. This is because, in our dealings with linear time as humans, once time is spent, it cannot be recreated in the literal sense.

When you read my words, you’re investing your time. What you invest your time in will manifest or be squandered. If you invest in the time it takes to read my words, I have given you the power to re-invest that time in ways that can bring you exponetial returns. Your five minutes of invested time now can eliminate wasted moments later on, and bring you the benefit of targeted traffic, or knowledge of better ways to spend the same amount of money for a greater harvest of money in the future.

Today I’m spending time to tell you the currencies you can use to get better returns on the investment you’ve made (or are going to make) in your online business.

Among the currencies you have at your disposal the main ones are

1. Time
2. Money
3. Knowledge
4. Your Conduct. personally and in the marketplace

You can leverage these currencies in several ways to improve your business. Some will get you better results than others, some will give you the same results, but faster.

At this site, I teach you multiple ways to use your time to leverage yourself into a position where you can earn enough money to get faster results. As your personal allotocation of time begins to shrink, you’ll want to find ways to duplicate your ability to bring those who seek your product or services to you.

But until the day comes that you can leverage your time. That is the currency you will exchange in return for your traffic.

Under that concept of fair exchange, before you employ any of my tactics to get more people to your site… realize that I’m operating under the presumption that your site is fulfilling all the basic needs of your visitors when they arrive.

Your site should have sufficient quality and quantity of information to satisfy both the search engines you hope will list you, as well as the visitors you want it to bring. Your site should have a way to get your clients to continue to stay in contact with the news of your site. And whatever way you want your site to generate revenue should also be prominently displayed in a manner in which your prospective buyer can recognize its value, not to you, but to them.

But there is another component to this puzzle. Your site must display your own sense of pride in whatever means you intend to participate in this value exchange.

This is why I don’t write about every method of getting free traffic – of the ones that are successful, some of them are not honorable. And that’s why, eventually, you must invest in your business for it to grow.

To relate this back to Atlas Shrugged, here’s a brief synopsis of the plot.

In this ficitonal account, the world’s economic systems are failing. You come to learn that it is through the influence of a single person, John Galt. When he encountered a system that gives people currencywho have not earned it, he pledges to stop the motor of the world. Some would regard him as a malicious destroyer of the world in doing so. Others concede that it was necessary for him to do so, in order to help speed the world to the conclusion of their new currency model, so that the thinkers or the world could returnand re-build.

The relevance for your business?

If you attempt to get anything out of your business, or your personal dealings in life, without investing some type of currency, you will fail. Period. You must exchange value for value.

If you’re getting a lot of traffic, but few conversions, you have to wonder – what way is my site failing to show its value? If you’re getting dismal search engine traffic, or follow-through for your reciprocal link exchange methods, it is the same question.

While I don’t necessarily agree with every word of John Galt’s dogma, I can align myself with the spirit of many of his words. In one of the speeches in the book, he states:

I am a trader. I earn what I get in trade for what I produce. I ask for nothing more or nothing less than what I earn. That is justice. I don’t force anyone to trade with me; I only trade for mutual benefit. Force is the great evil that has no place in a rational world. One may never force another human to act against his/her judgment. If you deny a man’s right to Reason, you must also deny your right to your own judgment. Yet you have allowed your world to be run by means of force, by men who claim that fear and joy are equal incentives, but that fear and force are more practical.

What are you getting in exchange for what you’ve produced? When you spend time setting up links back to your site, do you think about the source of that traffic? Does how you come about that exchange have an effect on the quality of the traffic you get?

I believe it does. That is why I’ll continue to exchange this information I am giving to you for not just the time given back to me, but better search engine results. Go to the permanent link to this page, below. Study it and see if you can realize what I’ve done that will bring the results I desire. You can do the same thing with your site.