Money Mondays : Why I Give Away Free Info and How It Makes Me Money

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People were asking me this all the time “are there free ways that I can get traffic to my site, and if so, what are they?”

These are people who have heard or read somewhere that you can’t get free traffic online, and are pleasantly surprised to hear otherwise, OR people who know that it’s possible, want it, but may not be willing to pay the price.

Did you catch it? That was another hint about the biggest free traffic secret - you WILL pay a price. It may not be monetary, but you’ll pay. Either you’ll pay to get the knowledge, you’ll pay for the free knowledge in time, or you’ll pay with the time it takes to distribute your free knowledge - holding the biggest piece of the puzzle back.

With that last one, I’ve learned how to distribute my free knowledge in a way that leads the person who is really serious about investing in their business - either with time or money - back to my site.

I’ve been called crazy, to my e-face, for giving out so much free information. And from their perspective, they’re right. I am nuts. Why should I give it away when I can charge people for it?

Well they can keep on calling me crazy. I know something they don’t know, and it’s the reason I can sit here in my p.j.’s, when they have to get ready for work, even on this US holiday. Besides that, I’ve got, almost literally, a million of these free tips. I can write about them forever.

And here’s why it seems a little off. 90% of the people who read my column will never, ever, buy anything from me.

Ever.

That’s because they don’t realize that while the several thousand pieces of information I have or have found, will help you in the short run, but for both long-term and short-term results, the only way to get the kind of results I have is to duplicate what I’ve done, and these are techniques I reveal in my books.

This doesn’t bother me. I’ve tried to make my main web sites a resource for new webmasters, a collection of legitimate free traffic resources, with reviews of their results, like there used to be all over the Net in the early 90s, what I like to call “the old days”. When my site can help people who can’t afford my books, it sincerely makes my heart tingly and my chest poke out in pride.

Hopefully when they’re ready for the best results, they won’t forget me.

In the meantime, I like to focus the majority of my attention on that 10% that really, really get it, that know that while getting my tips one at a time will help, my low-price premium information will explode their results exponentially.

Oops. I did it again. I just told you the Biggest Free Traffic Secret ever. And I didn’t even realize it.

There will be more later… right now, I need to take another nap, and finish up my Advanced guide to RSS, since it goes on sale later this month. I’m going to see Hero again, and out to eat. I’m supposed to see Garden State, too. Remind me to tell you what I thought.

If you’re in the US, have a great holiday. If you’re not, have a great day anyway. :-D

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