Do you accept payment only in cash?
Checks only?
One type of credit card?
Only on Tuesdays?
No. That would be crazy. You’d be leaving money on the table.
Would you target traffic from Google only? Or just Google Blog search, Google News? Or would you want traffic from many Google properties, as many as possible?
The same thing can be said for marketing. You can’t be solely concentrated on blogging for traffic or sales , and expect great results. Yes, you can do well, and it can impact your sales, or clicks on your ads, but there’s a specific set up you need to use to get good sales or ad results from the traffic that comes.
You can’t pursue SEO only, or social media traffic alone, or even just rely on affiliates or soley on joint ventures.
You shouldn’t exclusively do PDF giveaways, or exclusively press releases, or just article marketing, and expect to be successful.
These are all great techniques for traffic, don’t get me wrong, You must put together a formula for success. It will be different for every site, although certain traffic methods are universal.
We’ll revisit this topic soon. Tomorrow we’re going to finish up this Exponential Marketing series, God willing. 
