MSN search ads will compete with Google, Yahoo! – 03/22/05: “Microsoft’s MSN has introduced its answer to Google and Yahoo!’s pay-per-click text ad programs, called MSN AdCenter. Advertisers love search ads because they pay only if users click the ads, which show up next to search results.
MSN currently runs search ads provided by Yahoo!’s Overture unit, with a contract that runs through July 2006.
MSN AdCenter will begin testing in two markets — France and Singapore. Microsoft is vague about when the test will begin, saying only that it will be within the next six months.”









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