And why would they do that? Jennifer, the editor at Search Engine Guide says:
“The most obvious speculation as to why Google would make this purchase is that they are looking to integrate Urchin’s tools into their pay-per-click program to help users better track and measure the success of their campaigns. With Yahoo! already offering a competing pay-per-click product and Microsoft’s in development, the stakes of the paid search game are being raised.”
Read more at SearchEngineGuide.com.
