And why would they do that? Jennifer, the editor at Search Engine Guide says:
“The most obvious speculation as to why Google would make this purchase is that they are looking to integrate Urchin’s tools into their pay-per-click program to help users better track and measure the success of their campaigns. With Yahoo! already offering a competing pay-per-click product and Microsoft’s in development, the stakes of the paid search game are being raised.”
Read more at SearchEngineGuide.com.
Tinu Abayomi-Paul is the CEO of Leveraged Promotion, a member of the Network Solutions Social Web Advisory Board, and Editor of Women Grow Business. Her website promotion company specializes in reputation management, and building traffic systems for business. You can find her on Google+ and Twitter.
Tinu Abayomi-Paul
Recent Comments