What the Technorati AP News Means to You

Well. If you’re a blogger anyway…. it means yet another way you can increase your blog traffic is by covering the news.

No, it’s not a new concept – I’ve been harping on that for at least two years, as all you regulars know. What’s new is that Technorati is helping blogs get featured on AP News sites.

After having the pleasure of witnessing a friend of mine hit the Associated Press newswire last year, it’s great to see that Technorati is going to be partnering with Associated Press member sites. That means that the next time a friend of mine is covered by AP, I can blog about it and possibly appear in one of the links to the stories.

From Technorati’s Weblog Post:

The new service will bring blogger commentary about AP news stories to communities large and small throughout the USA, giving bloggers a voice in trusted local papers throughout the nation. For many news readers, this will be their first exposure to the blogosphere with national, international, business and sports news presented along side links to blogger commentary and perspective.

So what does that mean to you? If you have any reason to cover stories that pop up on the AP wire, then sugar… dumpling … blog about them. Link naturally, and not just because of the traffic – it’s an extra boost, not the whole point.

What I’m really hoping is that this bold venture will help build bridges between bloggers and reporters. In some trades and local dailies, you can almost feel the animosity towards bloggers coming off the page. I just had a conversation about this with the folks over at Real Estate Blog Sites, who set up MyST Blog sites specifcally for the high end real estate industry. It seems that in some online newspapers, you still see a blog backlash – some play down their effectiveness in generating leads, others warn big companies to fear the blogosphere instead of reach out to it.

Anyway. Before I dive headlong into that tangent, just though you should know.