Partnership Piggybacks – Traffic Tip #72

What makes a good piggyback ride?

1. When the other person is much bigger than you. Otherwise what’s the point?
2. A willing and able piggybacker.
3. Mutual benefit – for example, you’re both having fun.

The same is true in business. If you look carefully, you’ll often see some of the companies you work with offer to share the might of their promotional powerhouse with you.

I love Google Checkout. Over the years, my clients have grown to enjoy them as well.

It seems like a lot safer way to be paid for large sums of money than a check – up to several months later if the recipient of my services is dissatisfied, they can reach me through the system. I don’t have to risk checks that may bounce, and there’s an easy way for customers to leave me recommendations.

In the last year or so, they’ve begun to include me in their holiday promotions.  I haven’t had enough notice from them to actually make sales from them, but the two-way promotion still benefits us both.

I get listed as a company having a promotion through Google Checkout – the association between my company and Google is a nice perk. They’re already promoting holiday discounts and I get included in that.

Meanwhile, they get promoted to my audience and some of the trust I’ve built with them transfers to Google. My clients see a safe way to try my services, knowing I’d never want to sully my reputation with Google. I, in turn, am protected against fraudulent orders.

Win-win-win.

Check with some of the bigger companies you work with, or even smaller companies with wider audiences. There are all kinds of joint promotion opportunities out there.