I haven’t been around much lately, because I’ve got a bunch of high priority projects going. But I keep getting questions and I keep hearing about freebies. So I can’t keep my mouth shut any longer. 
Let’s start with questions and answers, shall we?
First question – a frequent one – What Will Happen When You’re Too Busy to Blog? Will your blog die? What can you do if you’re just too busy?
I say stop crying and start blogging. 
I kid with you.
You don’t have to stop crying if you don’t want to….
The biggest excuse for not starting a blog is the belief that you won’t be able to keep up with the pace of blogging. There seems to be a misconception that you’ll be blogging four to seven times a day until the end of time.
That’s not necessarily true, though. You might start out bloggng frequently to get the visibility up at your site, and then drop off a bit. Or, if increasing your sales or traffic isn’t your primary goal, you might do once a week updates and stick with that.
So, number one, how much you blog is up to you. I don’t know if you’ve noticed, but if I don’t have anything interesting to say I’ll be quiet for months sometimes. But then I come back and do ten posts in a day. My traffic stays steady when I’m not posting because I’ve laid a good foundation and my posts show up in the search engines.
Also, though, when I DO make new posts, my traffic spikes for about a week, even if it’s just one or two posts.
I used to post every day except Sunday or Saturday, and now I get largely the same results without the daily posting. Your blog is Not going to make you a slave.
So, number two, set up your blog in a way that will get you continuous traffic. My blog is a search engine magnet. Yours might sustain itself on pay per click or notices sent to your mailing list.
There’s a number three, but it deserves it’s own post…. it’s all about how to find content quickly when you’re pressed for time and don’t want to fall into the echo chamber.
That’s when you talk about what someone else said about whatever everyone is talking about – basically covering the same news and/or top bloggers all the time. Talking about what’s hot is good if you have a unique persepective or just want to echo sentiments once in a while. But if you’re always talking about what everyone is talking about, or always quoting the same five people, you really want to evaluate how you’re benefitting your audience. And that comes before profit, before traffic, before everything.
If you’re useless to your audience, why blog at all?
