Re-Occurring Blizzards Are Interconnected, Long Term Traffic Systems

Continued from the last post which you can read here.

A Blizzard happens with relative frequency if you live on a mountain or in a snowy region. It’s a fact of life. You don’t spend the whole year under the influence of blizzards, but when you do, the new snow lands on top of the current snowstorm. In this way, a series of blizzards means a whole lot of snow.

And remember, snow represents traffic in our analogy.

After, or ideally during, an avalanche of traffic, you should be building a system to sustain you through both lean times and times of plenty. Blizzards of traffic are traffic systems. And there are all types of traffic systems, from article marketing to pay per click advertising to list building.

Done correctly, all the separate systems work in tandem to form a big huge system – the momentum builds on top of the last system until you have traffic that perpetuates itself.

That’s right, it turns viral by its very nature.

The trouble with building ONLY with blizzards is that it can take up to 90 days for a system you’re building daily to show signs of forward momentum. The more complex the system, the longer it will take to show the kind of results that can support a business.

The good news is, once you start the system, it can’t be stopped. It will keep going until you stop it. For example, I can safely say it’s been months since I wrote a new article. And yet I’m still getting traffic from articles I wrote in 2005, because I make an effort to write evergreen content.

A traffic system may take three or four months to kick in fully, though you may see traffic from the first day. But unlike a traffic blast, or avalanche, a blizzard is not just snow that moved from one part of the mountain to your part of the mountain.

It’s part of the natural cycle of things, so it’s infinite. This is natural snowfall, it’s going to keep coming and coming, in great amounts. And when the new snow falls upon the old snow, the ground will stay covered until it stops snowing for a while, and there’s enough sun to melt it all.

If you’re at a site that has gotten a million visitors in a month, or is getting a million visitors a day, at some point, they came up with a system. They may have done it accidentally, or without knowing it, but you just can’t keep getting that level of traffic any other way.

So how do you put together the blizzard and the avalanche to have traffic that never ends? We’ll talk about that later.