Reactions to the Pew Study on Search Engine Users: “In other words, a large population of on-line users don’t use the web like those of us who practically spend our lives on-line do. This is no surprise. There are a lot of people who just check their e-mail, maybe read a bit of news, and then go back to their real lives.
Where’s the surprise here? ”
I don’t know why that’s surprising. If your primary market is other internet marketers, then you should be targeting the way power surfers search. But even if you are going after novices in some other niche market, if you go after the phrases that are easier to get, even though only a few regular surfers use them, you’ll still get far more leads than you would by going for the general search.
Think about how you’d search if you were interested in buying a car tomorrow, versus how you’d search if you were still looking, and you’ll understand what I mean.
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