Stop what you’re doing (“because I’m about to ruin/the image and the style that you’re used to…” name that tune in the comments and I’ll give you $20 next week). You want to read this excellent article over at Search Engine Land that I just “Dugg”, Google 2.0: Google Universal Search.
The new system officially rolls out today for anyone using Google.com and searching in English. Not everyone will see it at first, but over the course of the next several days, Universal Search should be more, well, universal.
The move potentially should be a huge boon for searchers, while search marketers who have paid attention to the importance of specialized or vertical search will see new opportunities.
Pay particular attention to the concise relay of what vertical search is.
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