Marketing Loop has an intruging post about the RSS whitepaper Yahoo recently published. There’s also a new article out by Rok Hrastnik that analyzes the results.
Marketing Loop Clip ==> “Yahoo! has published today a whitepaper titled RSS — Crossing into the Mainstream. The study conducted by Yahoo! using Internet-based methodology and their usage data.
Among their findings is that albeit becoming more common, very few Internet users are aware of RSS. This means that further elaboration is needed to encourage the use of RSS.”
Rok’s article Clip ==> “27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS is the enabling technology.”
Thoughts ==> The time is quickly coming upon us where the end user doesn’t have to know what RSS is, for you to get results with your audience. The time is over-ripe to learn how to use RSS technology for your site.
Links ==> Marketing Loop’s article : Analysis of Yahoo’s RSS White Paper | RSS Marketing and Application | Rok’s article: Analyzing the New Yahoo! RSS Report for Marketers.
Tags: RSS :: Yahoo :: whitepaper
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