Maybe if you won’t listen to me, you’ll listen to Wendy over at About.com. She says that instead of shooting to get top rankings for your keywords, that perhaps you should target more focused keywords that are more appropriate to your site.
Sound familiar? 
“Targeting such vague words will not do your site any favors. Take the time to churn out a large list of specific to your site keywords and phrases ;and your search rankings will inevitably go up.”
Read the rest of the article at About.com
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