If you haven’t done the keyword research tutorial, you may not understand the logic behind the results found in this next study.
So if you haven’t, and you want more visitors and sales to your site today, go take a look. It’s a completely free tutorial.
The study I’m referencing is a look at an article in Information Week that states: InformationWeek > Four-Word Keywords Conversion Rates Best > In Web Search, The Sweet Spot Is Four Words > February 22, 2005:
Here’s a quote:
“Internet users who employ four-word keywords in search engines are more likely to purchase goods or services or receive items of value–such as white papers–than those using one, two, or three words, according to a new report.
For Web-site operators, that means they should create three- and four-word phrases as metadata and keywords to attract visitors.”
Now, why is this true? Why should you be optimizing your site – and especially your blog – to get more results from the smallest group of people searching at your site?
Because those searchers are the action-takers.
They are focused.
They came to your site through a search engine search looking for something very specific – if your site has it, they’ll buy.
They are sophisticated – they understand how the Internet works and have probably bought online before. They know how to research your site beforehand to make sure you deliver what you say you will.
You might be thinking that it’s better to rank for a high traffic keyword, because in your mind, you believe that more traffic means more sales.
That is one of the most false conceptions on the Net. To prove my point, I changed my site around a little to rank on the first page of Google and Yahoo for the term “free traffic”. As a result, I have 100 more visitors per day coming in from search engines.
And it’s a great term for building leads – a fantastic one for finding affiliates.
But the searchers that buy are the ones who come to my site looking for “increase traffic to blog“.
I might get only one person who searches for that term a day. But that one person is normally a business blogger who needs traffic now, and can see by reading about the Google Blog connection that I know what I’m talking about. That person doesn’t have time to follow the keyword research Tutorial, and has the money to get their results started in 24 hours – as long as it works.
And when they see the return in investment on their purchase, they’ll be back to buy again.
Those are the kinds of visitors you want – after you’re making consistent sales, you can then afford to gamble on ranking on the first page for less targeted terms.
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