Site Promotion is Multi-Faceted

In my last post, I talked about why using one site promotion is a short-term solution. Now I’m going to illustrate why site promotion is multi-faceted, and show and example of how these techniques can build on one another.

Then, in the next post, I’ll tell you more about what some of the components to site promotion are.

Truly effective site promotion lies in using a group of tools and techniques to draw traffic to your site from many sources that build on each other. Then you need to get those sources to convert on several levels.

Some will convert to immediate sales. Others will convert to return traffic, and some of those will also convert to sales. Finally you’ll have some that convert to sources of traffic. All of these are important.

To illustrate how some of these promotion techniques work together and build on each other, we need to go back to the previous example of my own site for a moment.

Search engines account for only around 6 – 10% of my traffic in any given month, this is true. So how do I use other site promotion techniques to help keep my site from being dropped from search engine results?

Okay, let’s look at May again. The next most frequent way I get a visitor to my site is from someone clicking through to a link – 15 -20% of my traffic comes this way.

My stats say that “1663 different pages-url” that were linked to me brought me visitors. The top three links back to me brought me over 1700 visitors. After the top thirty, most links brought me only 10 or less visitors each.

But even when a site brings me only one visitor, having several hundred sites do this adds up to a lot of potential clients.

So, obviously, getting links back to my site wasn’t the only important part of this particular method of site promotion. It was getting people to actually click through those links to my site.

Most of the rest of people who came to my site were return visitors. Why did they come back? Because directly, or indirectly, I asked them nicely.

No, really, that’s it.

But let’s go back to that second source of visitors for a moment.

Do you know what else is important about having many links pointing back to your site? Other than the fact that people will click on them and visit you?

It’s the fact that search engines often find new content to include in their engine through links back to your site. That’s one of the top functions of the search engine spiders that crawl the web looking for links to include in the index. They follow links that lead to other links, and so on.

Not only that, but if the search engine algorithms should all change today, and state that quantity of links pointing back to you will give you only a little bit of positive karma, and that, from now on, only the quality of those links really gives you a big boost, I’m still covered.

This isn’t particularly hard for you to emulate – if you use a multitude of ways to promote your site. Each one of the techniques builds on the others. I’ll have a sample list for you and a few resources in the next post.

Resources :: Part One of this article :: Part Three ::