In the beginning, people spoke one-on-one with eachother in the local marketplace, and the tradespeople (merchants) taught those people about the value (worth) or their wares (products). And as things began to be sold one to many, the idea of “brand name” or trade mark” was conceived to assure buyers of quality and consistency. “Advertising” the brand name was all that was necessary. But soon that was not enough.
And Claude Hopkins said, “Let us sell with scientific advertising,” and there was a systematic testing for determining which words worked best when selling a product.
And Hopkins saw that testing was good, as it increased advertising response and efficiency.
And David Ogilvy said, “Let us sell image, not product,” and behold, there were television commercials that focused on brand image, not features or benefits.
And Ogilvy saw that selling brand image was good, because it told stories bigger than the product itself.
And Raymond Rubicam said, “Let us hire this Gallup fellow, and sell based on demographic profiles,” and the separate worlds of scientific advertising and brand image would eventually become melded together into one powerful force.
And years later, many advertising agencies saw that it was good, and so did Nike.
And Seth Godin said, “Let us not interrupt, but instead sell by permission,” as smart marketers began to realize that the Internet was somehow very different from other media.
And Godin saw that permission marketing was good, because consensual relationship selling, mixed with tested copy and demografically-targeted stories, boosts response significantly.
But then something happened.
People began to efficiently speak with one another directly in a virtual marketplace.
And they refused to be marketed at, as they were as media savvy as the marketers themselves (and ofter more so).
And permission and trust were harder to find online, as they had been abused.
And some random person, who doesn’t even belong on the same page as those above, said, “Let us not sell, but instead teach”.
And that is how FreeTrafficTip.com was born.
And you shall be the one who determines if it is good. And so you shall.
Morgan
(The idea for this article came from something I read sometime ago. I apologize to the author for not being able to cite him/her).
