I used to pride myself on my Alexa ranking. Of course, as I always stress, it’s only a comparitive tool. The best it can do is tell you the approximate Nielsen-type rating of your site, skewed sharply towards webmasters.
But still.
Most of my rank used to come from page views to my site. But then I switched back to full feeds – a lot of you never click through to the site anymore. (And I missess yawl! Make a comment. I’m a lonely girl who can’t leave the house until she’s better. Be my friend? Please?)
So seeing Alexa tell me that I’d dropped out of the top 100,000 until earlier this week confused me, especially since the site traffic overall hasn’t been this high since last June.
But this really isn’t all about me. This is about the decline of the page view.
There are so many things now that contribute to the exposure of the site, and so many that are not measured in one place. I have separate stats for audio listens, as well as video views. They don’t show up on the public traffic radar, but half of recent sales have listened or watched an offering by me before buying.
And what about people who access the site via feed? And what about the fact that there are at least four different feeds they can access to follow the site? Huh? What about that? What about your site?
The page view is dead. Let’s bury it, yes? And can all the Analytics programs please catch up? Can we get measurements of these things all in one place, Google? Please tell me that’s what you’re up to with FeedBurner…
(Ah, FeedBurner, my one true love…. Without whom I wouldn’t be able to track my feed traffic so easily, not to mention cheaply.)
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