Could also be called “Don’t concentrate all your efforts on Google, Yahoo and MSN”. Though through the use of less competitive terms, you can show up on many of the less popular search engines without doing much extra work.
Study confirms importance of other search engines:
“According to the study, 58 percent of Google searchers also visited at least one of the other top two search engines, MSN Search and Yahoo, showing that even though Google’s market share is dominant today, there is significant opportunity for its competitors to grow their share.”
