If I’m not mistaken, I haven’t written a Traffic Method since January. Let’s continue, shall we?
Everyone knows that their messages, from marketing and advertising messages to mission statements and mantras, should be memorable. But few are the brands that take this to the nth level, making their memorable message viral as well.
So how do you do that? It’s easy.
Is it me or is Technorati working especially well lately? I have blogs in all different kinds of format, and on all of them, they’ve really been on time these past few weeks, even with Blogger. I mean, I hope I’m not jinxing it or anything, but it seems like they’re doing a great job right now.
Okay. I have to stop and do the rest of this later. The video for Sade’s Cherish the Day is on. Life must come to a screeching halt for four minutes.
*Edit* Okay, I’m back. I was wondering how everyone else is finding Technorati. The next video I’m going to add to the Blog Optimization Package is about tricks to getting more traffic out of Technorati. There’s so much about the site that people don’t notice, or don’t know because it’s not on the FAQ. I think I just have traffic-colored glasses on half the time – stuff that seems obvious to me, cats tell me is some amazing discovery.
I’ll do an abridged version of the video for Traffic Reality too.
The first money I made online was really non-marketing.
I was around in the days when you could build a really good site, build up its content, and host banners for other people, filling your remnant space with non-exclusive ads from companies that had good run-of-network CPM payouts. I cashed in on impressions only for our main sites back then. $300 – $600 ( See an archive of the main site my various partners and I ran from before we changed the domain name.)
We were also briefly part of About.com’s network of poetry sites. Ah, those were the days. Shortly after about two years of constant checks from advertising, rates dropped and the money wasn’t worth the quality difference for our visitors to continue to display banner ads. Around that time, I started looking for alternatives.
Can you still make money from advertising? Sure, but until you build up to at least a mlliion page views per month, don’t expect to make thousands of dollars from it. But if you read that last article, you know that the key is to “spend less than you earn”.
Pretty much everyone and their great grandmother is blogging, though I’m pretty sure that few people blog well. I’m still in the process of redesigning my blog, and deciding if adding advertising banners is worth the trade-off in the feel of this space. So far, I’m leaning towards a “no” – but that doens’t take into account how much I’d stand to lose, versus the gain of the current layout.
That’s for another day though.
Another bit of news I’ve discovered at InternetNews.com ponders whether the blog revolution – re-energized by the marketing potential of blog feeds – is an effective enough tool to eliminate corporate marketing departments. Definitely a chin-stroker….
Since we’re talking about radio, you should know, there are Millions of public radio fans out there. And their advertising space is really inexpensive…. but you probably already knew that.
But did you know that if you decide to buy this advertisement, it doesn’t have to be in your city?
Power 88 in nearby Las Vegas may not have the prettiest site on the web, but don’t let that fool you. Their influence on local communities is a force to be reckoned with. They actually compete in the same market as the public radio stations and still reach a sizeable audience. In April, I heard they were offering underwriting for $10 a spot. Not bad for the ability to reach up to 11,000 people in an hour.
But you didn’t hear about that price from me.
I didn’t think it was a big deal at the time, then one day, I became conscious of how many friends I had who listened to the radio at their workstations, who often grabbed an extra minute on their lunch break to visit the site they’d just heard about on the radio. This kind of project would take careful planning and a study of demographics.
Before you advertise anything online, especially via email, be aware of the FTC Guidleines.
I’m a little busy today with a client’s site, but I couldn’t let you guys down and have no posts at all. So today, I’m going to hit you off with some of the extras that are in my site library.
#1 – The Two Free Ebooks that bring me the most exposure – The Free Google Optimization Guide, and Free Advertising for Life in 9 minutes a Day.
If your advertising budget is a little tight this summer, you’ll want to read both of these.
Tinu Abayomi-Paul
I build traffic systems to increase the profitibility of your website. You can implement them yourself with one of our how-to manuals, below, or you can email us at support@asktinu.com for a free consultation, to evaluate your site for a custom solution.
Morgan and Cindy Lighter
Cindy is our organizational whiz. Morgan is the author of our most popular column, Tool Time Fridays.
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