David Bullock, Brilliant Mastermind

I realize that I have been a little bit neglectful and I apologize. I used to give you a Blog of the Day, at least once a week.

The suggestion I’m going to make to you today will make up for all of the days since I’ve remembered to do so. That suggestion is: if you do nothing else today, if you take no other action related to publicizing your business, getting more leads, or making more sales, go and read David Bullock’s blog. Read as much of it as you can in one sitting.

Why?

Because you will learn more from his site, today, than you would in some $2000 a seat seminars. I kid you not. I’ve been reading it at least six months now, and the honest-to-goodness reason I haven’t talked about him before today is that I get completely absorbed in the material. That’s not something I say lightly.

A quote from a favorite post of mine:

I’ve often talked about keywords as conversations. Conversations have history. There is no way in the world to talk about rocket science unless the person has an understanding of rocket science, and that understanding comes from having history or prior knowledge.

When you are choosing keywords it is important that you take into account the history of the conversation.

Where is the person in the buying cycle?
What have they already studied?
Where had they been before?
What is this situation now in real life, while the looking up this information?

So simple and yet so often skipped in the basic lessons most people give on keyword, including myself – it’s from a two-part series called Understanding Keyword Conversations.

If you haven’t got the time to read it now, go to the site and subscribe via email, or drag this link to your feed reader to subscribe via RSS.

Pretty much everyone and their great grandmother is blogging, though I’m pretty sure that few people blog well. I’m still in the process of redesigning my blog, and deciding if adding advertising banners is worth the trade-off in the feel of this space. So far, I’m leaning towards a “no” – but that doens’t take into account how much I’d stand to lose, versus the gain of the current layout.

That’s for another day though.

Another bit of news I’ve discovered at InternetNews.com ponders whether the blog revolution – re-energized by the marketing potential of blog feeds – is an effective enough tool to eliminate corporate marketing departments. Definitely a chin-stroker….