There are several basic low-budget and no-budget ways that websites and web publications can get reasonably expect to more exposure in 2010.
While the objective remains the same – get in your prospects email, search, news or related favorite online hangouts – the methods by which you’ll be achieving those objectives shift from year to year.
- Leverage Business Relationships
- Create Affiliate-Powered or Referral-Powered Promotions with Incentives
- Get Ranked Well in Google and Yahoo/Bing
- Leverage Other minor Google/Yahoo properties for better search and direct traffic
- Get Regular Exposure in Google News
- Build Great Blogger Relationships (whether or not you’re presently a blogger)
- Get Click Traffic from Twitter, Ping.Fm, and other more topical status update tools, or more audience-focused micro-blogging applications
- Get Click Traffic, Article Views and Build Relationships Both Within and Around Facebook and other Social Networking Applications
- Get Publicity in Other Major Publications and Mid-Level Industry Publications
- Create a Video Following
- Create a Podcast Following
- Shift Towards Bizstreaming (without dropping Blogging)
- Integrate document sharing, slidecasting, and other multi-media social sharing tools
- Find or Found Appropriate Community Networks that integrate online tools with offline life
- Tighten-up In-house interest lists, follow-up, intro offers and backend sale
- Value-exchanges for attention, based in social currency on the social media sites that are built for content exposure, such as StumbleUpon
- Economically-sound Advertising
