There are several basic low-budget and no-budget ways that websites and web publications can get reasonably expect to more exposure in 2010.

While the objective remains the same – get in your prospects email, search, news or related favorite online hangouts – the methods by which you’ll be achieving those objectives shift from year to year.

1. Leverage Business Relationships
2. Create Affiliate-Powered or Referral-Powered Promotions with Incentives
3. Get Ranked Well in Google and Yahoo/Bing
4. Leverage Other minor Google/Yahoo properties for better search and direct traffic
5. Get Regular Exposure in Google News
6. Build Great Blogger Relationships (whether or not you’re presently a blogger)
7. Get Click Traffic from Twitter, Ping.Fm, and other more topical status update tools, or more audience-focused  micro-blogging applications
8. Get Click Traffic, Article Views and Build Relationships Both Within and Around Facebook and other Social Networking Applications
9. Get Publicity in Other Major Publications and Mid-Level Industry Publications
10. Create a Video Following
11. Create a Podcast Following
12. Shift Towards Bizstreaming (without dropping Blogging)
13. Integrate document sharing, slidecasting, and other multi-media social sharing tools
14. Find or Found Appropriate Community Networks that integrate online tools with offline life
15. Tighten-up In-house interest lists, follow-up, intro offers and backend sale
16. Value-exchanges for attention, based in social currency on the social media sites that are built for content exposure, such as StumbleUpon
17. Economically-sound Advertising

Throughout January we’ll be dedicating anywhere from a couple of days to an  entire week on all of these topics, then we’ll come back and re-cap with a round-up and links to more resources.

Until then, the one thing you need to remember about traffic is the same thing as before: the game hasn’t changed – the tools are just getting better.