Posts Tagged ‘business’
Monday, February 1st, 2010
As we’ve discussed recently, there’s a lot of confusion around the issue of social media and getting a return on one’s time and social investment, to the point that some people think social media for business is ineffective.
If you’ve been thinking that lately, think about how happy you’d be if social media helped you get into your target market’s path through Google. According to a recent announcement by Google, social media may now be able to help you in ways you hadn’t ever dared to dream.
Everyone knows that social media can already help you with search in 3 ways, the first being the own 1, lease 9 method of making your mark on all of the top ten results, which I discussed in Traffic Reality about 4 years ago in great detail. The second, of course, is in getting links to your site from social media profiles or voting submissions, the third that popular submissions get rapid link boosts from multiple sources.
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Tags: business, GOOG, Google, google social, google social search, Google-Inc, google.com, matt cutts video, search-engine-optimization, seo, social media, social media roi, social media strategy, social media traffic strategy, socialmediaoptimization
Posted in Google, free traffic tips and tools, traffic method | 32 Comments »
Tuesday, January 5th, 2010
There are several basic low-budget and no-budget ways that websites and web publications can get reasonably expect to more exposure in 2010.
While the objective remains the same – get in your prospects email, search, news or related favorite online hangouts – the methods by which you’ll be achieving those objectives shift from year to year.
- Leverage Business Relationships
- Create Affiliate-Powered or Referral-Powered Promotions with Incentives
- Get Ranked Well in Google and Yahoo/Bing
- Leverage Other minor Google/Yahoo properties for better search and direct traffic
- Get Regular Exposure in Google News
- Build Great Blogger Relationships (whether or not you’re presently a blogger)
- Get Click Traffic from Twitter, Ping.Fm, and other more topical status update tools, or more audience-focused micro-blogging applications
- Get Click Traffic, Article Views and Build Relationships Both Within and Around Facebook and other Social Networking Applications
- Get Publicity in Other Major Publications and Mid-Level Industry Publications
- Create a Video Following
- Create a Podcast Following
- Shift Towards Bizstreaming (without dropping Blogging)
- Integrate document sharing, slidecasting, and other multi-media social sharing tools
- Find or Found Appropriate Community Networks that integrate online tools with offline life
- Tighten-up In-house interest lists, follow-up, intro offers and backend sale
- Value-exchanges for attention, based in social currency on the social media sites that are built for content exposure, such as StumbleUpon
- Economically-sound Advertising
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Tags: 21010, 21010 traffic trends, building your business, business, internet+marketing, online-business, Search, traffic-method, website-promotion
Posted in free traffic tips and tools, traffic method | 26 Comments »
Sunday, January 3rd, 2010
Maybe you’re not an “online person”.
Perhaps the only time you use your computer is to read your email, search for something on the Web, read the news, or see pictures and other updates from friends and family.
It would make sense then, if you don’t really “get” how the web is supposed to help you sell more of your products and services.
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Tags: business, free traffic tips and tools, free-traffic, free-traffic-tip, free-traffic-tips, internet-marketing, Marketing, web, website-promotion
Posted in free traffic tips and tools, traffic method | 11 Comments »
Tuesday, December 29th, 2009
Each week, we’re going to start having a round-up post that explores some of the best-of information from other sites our team reads. This week, we’re putting the spotlight on conversations about what to look forward to in 2010.
Many different predictions for the future are made but how many will actually come to fruition? Who knows.
We have had several highs and lows in the current year. It’s time to look forward to next year. (more…)
Tags: 2010 predictions, 2010 trends, business, holiday sales, roi in social media, small-business, social media, social media advertising, social media and christmas, social media resolutions, twitter, twitter business model
Posted in blogging, social media | 7 Comments »
Thursday, December 10th, 2009
So a week ago, I started out with intention of doing a series on Social Currencies. Then I realized that depending on your perspective, the way I wanted to talk about Social Currency didn’t really work.
This concept of currency within the economy of social interaction is really a much smaller concept within a book I’m writing about how small businesses gain the upper hand online through the leverage of resources.
But I digress. Here’s the point.
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Tags: business, ecommerce, internet+marketing, internet-marketing, online-business, social media, web, web20, work
Posted in social media | 14 Comments »
Friday, August 28th, 2009
27,000 visitors from StumbleUpon in one week is my personal high score for generating social media traffic. 40k is my overall best in one day.
But if you ever look at my SU profile, by all outward appearances, I’m a pretty average user.
I don’t have 1000 subscribers, like Andy Beard, who can rock my server with one stumble.
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Tags: business, filetype:pdf, free-download, internet, internet marketers, offline business, online-marketing, pdf, social media, social media traffic, socialmediaoptimization, stumbleupon, the-social-web, web, web-marketing, web20, website-traffic
Posted in featured, free traffic tips and tools, social media | 27 Comments »
Tuesday, May 19th, 2009
There was a really important post at DoshDosh today called “An Essential Marketing Principle: Give Before You Try to Get“. It went over a very basic marketing principle that has somehow gotten turned into a gimmick – the idea that in order to get someone, anyone, to do something for you, that you must first do something for them.
It struck me, reading that article that everyone knows you’re supposed to do that.
Everyone thinks they understand why to do that.
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Tags: blogging, business, doshdosh, how to, how-do-i-increase-traffic-to-my-website, how-do-increase-my-website-traffic, how-to-increase-web-site-traffic, how-to-increase-website-traffic, howto, internet+marketing, life, maki, Marketing, marketing principles, sales, trust, web, web-marketing
Posted in featured, traffic method | 16 Comments »
Friday, May 15th, 2009
Here’s a trick people fall for all the time. It’s so common the really scuzzy people have a name for it – it’s called “False Proof.”
It’s when they tell you something that is technically true, but completely irrelevant or immaterial.
Like when a person shows you a check for $75,000 they made from affiliate sales. But they don’t tell you they spent $60,000 in advertising and have to share the rest with several JV partners.
Or when a so-called search expert will say, “I’m number one out of 33 million results.” And you think, really? 33 MILLION?
Then you get their software, ebook, or system, and you find out that even though you’re also able to rank number one for a term that gets 33 million results, none of it sent you any sales, or leads – and really, not much traffic either.
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Tags: business, Google-rankings, keyword difficulty, Search, search expertise, search-engines, seo, tech, technology, web, yahoo rankings
Posted in free traffic tips and tools | 7 Comments »
