Posts Tagged ‘conversion’

Free Traffic Tips: Traffic Thursday : Concept Conversion Pt 2

Thursday, September 9th, 2004

Okay, you’ve got a tracking system, and you have your pages prepared to test, now what?

For our example, I’m going to use the article that was recently republished on Site Pro News. Using this method, when I get published for free in a major publication like that, it’s as good as money in the bank. And they’ve been gracious enough to publish me five times just this year.

If you take a look at the article – 5 Reasons Why Your Site Needs To Publish A News Feed – you’ll see that there are 3 major links leading back to my site in the article, the one in my resource box, that points to my blog, my feed (after the link for Pluck, which really leads back to the Pluck downloads page – it’s just a forwarder for easy subscription, so that one doesn’t count), and the one minute tutorial.

Each of these links addresses my audience in a different way, and leads them to a different method of using my site, and ending up as part of my audience.

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Free Traffic Tip Thursdays; Concept: Conversion

Thursday, September 9th, 2004

So you’ve got the people coming in, but they are leaving without buying anything? What’s the solution?

First thing – you want to make sure you have implemented is a tracking system. But let me back up for just a minute.

The biggest traffic secret, as far as I’m concerned, is that you don’t need thousands of visitors to your site if your product is converting well to sales. What’s well? I could quote you industry standards and all that, but I have another idea.

Realistically, how much would you like to earn in a day? Maybe you love your work and you have no intentions of quitting your day job, you just want to have a little something hands off on the side, enough to eliminate your car payment. So you’d like to see one sale a day of your $20 product.

If, for every 100 visitors to your site, you can make one sale, and you have 100 visitors a day, this time next month, that’s $600. Keep your expenditure low to get that visitor, and it can be mostly profit.

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Money Mondays Tip #4: Using Conversion Keys

Monday, August 16th, 2004

First, the value exchange. What do I mean by this? I mean, something of value from you, containing information related to why the person came to your site in the first place.

It can be a subscription to your ezine, a free ebook (give as much value as you can, but don’t give away the farm), a software demo, a free mini-course, a feed subscription link – something that your visitor can use long after they’ve come to your site, that requires further interaction with an aspect of your business for them to get more information.

You’re here because you’re looking for that holy grail of traffic sources – free traffic. Or are you? Maybe you’re really here because you want the benefits that come with it – more sales, more money in your pocket, more cost-effective ways to run your online business.

That or you really like it when I ramble. If that’s the case, I have the number to a really good therapist….

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Money Mondays Free Traffic Tip #3: Conversion Keys

Monday, August 16th, 2004

I’m back again, friends, sorry about the delay, flu’s catching up with me. I’ll never understand why I get sicker in the summertime…but it’s part of the package to work when you’re sick when you’re an Internet Warrior.

(I’ll explain that term another day.)

Sure, sometimes, when you’re ahead of the game, you can take a month’s working vacation, and be the only one at the family reunion with a laptop :-D .

But I also sincerely love my work. And I get to do it in my pajamas from home when I’m sick…

So to continue Money Mondays, we’re talking about conversion. How can you leverage the traffic you already have into more sales… so that any additional traffic you get is more like icing than the cake itself?

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Money Monday’s Free Traffic Tip #2 – Concept: Conversion

Monday, August 16th, 2004

What’s better than more free traffic? You would think that I’d say nothing. But the truth is, the one thing better than more traffic, free or not, is a higher conversion rate.

When I say conversion rate, I’m speaking of the percentage of people who come to your site and take the action that you’d like them to take. For some that’s getting a visitor to join your forums. For most of us, it’s making the sale.

The number one thing I have found that people don’t understand about getting traffic, is that you can get up to ten times the results by setting your site up to convert your visitors better.

The truth is, you do not need to have all the top positions in the search engines, or to have tens of thousands of visitors to make money on the Internet.

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