Posts Tagged ‘demand-generation’

7 More Tips for Setting Up Your Follow Contest Model

In the previous article, we talked about how you can use the model of incentivized following in social media to create a contest that can help you gain publicity and leads for your business. Here are a few tips specific to running the contest.

1. Set up clear, easy rules for entry and giving away the prize. Keep it as simple as you can – the more rules there are, the fewer entries you’ll get. Do just enough to prevent someone from cheating.

2. Dedicate a page to describing the prize in as tempting a way as you can, almost like an information/sales letter. Then at the end let your readers know they could win this item and how to enter. Publicize that page when promoting the contest.

3. Eliminate as many negative experiences as possible – as we mentioned in the contest traffic tip, some may not enter because they think talking about this in their status updates may be spam, or at least irritating. 

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Traffic Method #2 – Write About Bigger Companies Who Write or Link That You Wrote About Them

greenlight-go

Here’s a quick tip that I’ve used to my advantage many times.

In a nutshell, you go out and find companies that give you publicity in the when you write about them. It works best if you’re writing because you sincerely love them, and if that publicity is either in the form of a link or will be presented before a captive audience.

Here’s how to do it.

1 – Find the top companies that have some kind of parallel relationship to your site. A parallel relationship would be one that is in the same topic neighborhood but not competing.

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Traffic Method #5 – Make Your Messages Virally Memorable

If I’m not mistaken, I haven’t written a Traffic Method since January. Let’s continue, shall we?

Kinkos sign - Austin TX

Everyone knows that their messages, from marketing and advertising messages to mission statements and mantras, should be memorable. But few are the brands that take this to the nth level, making their memorable message viral as well.

So how do you do that? It’s easy.

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Traffic Method #248 | Generate Happy Interaction

Shake hands above computer

The comment people make the most about me is that I write in a way that makes it seems like I’m only writing to you, just you, and no one else in the world. I am really flattered by this comment, and I think it’s because I pick, at random, some person that I know, a colleague, a client, a subscriber I’ve had contact with online or off, and write my posts to them.

Normally I won’t tell anyone this. I’ll just write directly to that person. If they’re a beginner, I will write the post that day to their level of web expertise. If they have a site about document translation, I’ll tailor what I was writing to what they do.

But though I’m quite proud of my ability to do this, that’s not the topic of today’s tip.

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Google Tuesdays | Demo of Google Analytics

If you’ve been hanging around the web, you’ve probably already heard the announcement regarding the Google Analytics redesign. But have you seen the demo? You can find the video tour at the Google Analytics site. While you’re there, check out their free help center, the forums at Google Groups, and Conversion University, especially the Driving Traffic section.

Squidoo – Yes or Mooo?

Look. I had to do it. “No” doesn’t rhyme.

Stephanie asked me the following in the question thread. Good question so I’m using it as a new post. Please go by her site and leave her a comment telling her it was a good question, if this information proves useful to you.

I’m curious what you think of Squidoo as a traffic-building tool? I’ve done one post on baby gifts, and it wasn’t very time-consuming. Seems like it would take about as long as an article if you’re going to give it some thought.

Some have criticized Seth Godin as making money off of other people’s content, but isn’t that what all the article directories do too?

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