In the previous article, we talked about how you can use the model of incentivized following in social media to create a contest that can help you gain publicity and leads for your business. Here are a few tips specific to running the contest.
1. Set up clear, easy rules for entry and giving away the prize. Keep it as simple as you can – the more rules there are, the fewer entries you’ll get. Do just enough to prevent someone from cheating.
2. Dedicate a page to describing the prize in as tempting a way as you can, almost like an information/sales letter. Then at the end let your readers know they could win this item and how to enter. Publicize that page when promoting the contest.
3. Eliminate as many negative experiences as possible – as we mentioned in the contest traffic tip, some may not enter because they think talking about this in their status updates may be spam, or at least irritating.
