Posts Tagged ‘Google’

[video & article] Are Regular Consumers Using Buzz? If so, Should We Care?

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If you’re wondering to yourself whether Google Buzz is being used by the non-techie majority in Gmail’s estimated 220 million users, here’s a tip for figuring out whether it’s active in your area.

Before you watch the video below to see the “how-to” of this, let me explain why this is of any importance, in case you haven’t already come to one of these conclusions yourself.

You see, now that the furor over Google Buzz has died down considerably, many businesses and site owners are thinking about how they can use it to get exposure to their sites. Some are discovering that simply plugging their Twitter feed into it, or treating it like Twitter is failing.

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50+ Articles, Blog Posts, Buzzes & Videos About Google Buzz

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Over the last week, I went on a bit of a journey, discovering all there was to know about Google Buzz, specifically as it relates to the business user.

This blog post is simply a list of my favorite 50+ Articles, Blog Posts, Buzzes & Videos About Google Buzz.

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What’s Even More Important About Google Buzz for Business

I’m going to keep this brief because of all the time I spent looking for the bumblebee, thinking of what a mascot for Google Buzz would look like.

Birds tweet, bees buzz. But is Google’s Buzz the work of busy bees, worker bees or heaven forbid, bumbling bees?

Time will tell.

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Google Wave Invites. Yay.

So yeah. I have 18 more Google Wave invites. I may seem less than enthused, but it’s not because I don’t think Google Wave is/will be useful – I’m sure it will when enough people are on it for me to actually collaborate with.

If they like it.

And understand it.

And aren’t already using something else.

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UPDATED: Google Social Search and How It Impacts You #business #socialmedia #Google

(Sound problem on video has been fixed.)

It’s a bit more clear how Google Social Search Impacts Your Business with visuals, as the video above “How Google Social Search Gives Your Social Media Efforts More Impact” will show.

Here’s a quick summary of what you’re looking at, followed by a few points I didn’t make in that video.

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Google, Social Media ROI, and Your Business

As we’ve discussed recently, there’s a lot of confusion around the issue of social media and getting a return on one’s time and social investment, to the point that some people think social media for business is ineffective.

If you’ve been thinking that lately, think about how happy you’d be if social media helped you get into your target market’s path through Google. According to a recent announcement by Google, social media may now be able to help you in ways you hadn’t ever dared to dream.

Everyone knows that social media can already help you with search in 3 ways, the first being the own 1, lease 9 method of making your mark on all of the top ten results, which I discussed in Traffic Reality about 4 years ago in great detail. The second, of course, is in getting links to your site from social media profiles or voting submissions, the third that popular submissions get rapid link boosts from multiple sources.

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Getting More Traffic and Exposure From Google News Part Three

In the previous post in the Getting Traffic from Google News series, we discussed how to get traffic from Google via Google News by leveraging the various ways to appear in a publication that is already featured in Google News.

Now, let’s talk about the holy grail of Google News exposure – having your site BE a source of news for your topic in the Google News database.  If you’d like to be one of the 25,000 publishers that is sharing 1 billion clicks a month, this just might be for you.

Can Any Site Get Into Google News?

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Getting More Traffic and Exposure From Google News Part Two

In Part One of Getting Into Google News, we talked about the traffic benefits of getting listed in Google News, and how to do so using a press release. Next, we’ll delve into how this can be achieved by having content in a publication that’s already in Google News, and what the advantages and pitfalls are.

Before we do that, let’s address a common concern many people have with focusing traffic efforts on Google properties that aren’t part of the web search.

You may be thinking that anything that doesn’t focus your efforts on getting into Google’s web search is a waste of time, or that diverting some of your limited time into pursuing Google News listings is just not worth it. After all, Google has come out with new services that generated a lot of buzz when they were coming out, then abandoned or failed to develop them.

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