There was a really important post at DoshDosh today called “An Essential Marketing Principle: Give Before You Try to Get“. It went over a very basic marketing principle that has somehow gotten turned into a gimmick – the idea that in order to get someone, anyone, to do something for you, that you must first do something for them.
It struck me, reading that article that everyone knows you’re supposed to do that.
Everyone thinks they understand why to do that.
I JUST turned the page back on for more Traffic Reality memberships, with immediate access to the site and the last two newsletters. And some people must have those notifiers turned on that tell them when a page has changed, because the first 12 are already gone! I was preparing to announce it in the newsletter in a few hours, but okay – go get ‘em if you want ‘em!
(And if, by chance you really don’t know what I’m babbling about, you can click the link. 
)
… You have a realistic goal.
Which is why it really irks me when I see a traffic program/software package/course that promises you thousands of visitors when it’s done. What if I already have thousands of visitors? How many thousands are we talking about anyway?
Whenever these things come out, I know that within a week to a month, someone is going to write me saying “I used x product and I’m failing. Can you help me?” And there are potential clients I turn away because they want to get 10,000 visitors a day like this program promised them, when they aren’t going to get much more than 2000 a day with their site the way it is.
This isn’t to say that some high-yield traffic programs don’t work if used properly. And to be sure, sometimes failure is about the fact that the person failed, not the program.
Some work (and I’ll make a post about evaluating these programs another time), but in my opinion, most of them
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Tinu Abayomi-Paul
I build traffic systems to increase the profitibility of your website. You can implement them yourself with one of our how-to manuals, below, or you can email us at support@asktinu.com for a free consultation, to evaluate your site for a custom solution.
Morgan and Cindy Lighter
Cindy is our organizational whiz. Morgan is the author of our most popular column, Tool Time Fridays.
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