Update: You can now find links to the entire series of tips below.
I’m sure you’ve noticed some of the changes I’ve made to the site lately – design changes, topic changes… it’s all about course correction.
By that I mean that the things that this site has become known for aren’t necessarily the things that are helping you the most. At the same time, I don’t want to completely scrap all the other things you’ve grown to enjoy.
So I’m in the process of diverting some of my thought leadership discussions to other sites, but still finding a way to incorporate those headlines into the stream of information that comes from here. That way, each of the four major groups and the four major reasons for loving the site can all still converge in one location.
It’s the 68th day of the year. So to kick things off, today I’m going to do 68 traffic tips (or link to some of the tips I’ve given so far this year). After today, we’ll see how long I can keep up a daily traffic tip – or at least provide you with seven tips a week. No promises this time – you know about my schedule, health issues, and other extenuating circumstances – but I’ll do my best.
First, let’s define the term Explosive Results for our usage.
When you visualize something exploding, you think about a burst of energy, often associated with fire for some reason – probably the fault of our favorite action pictures.
I love to see things blow up as long as I know no one really got hurt – not just in movies but in website promotion. And an intelligent social media strategy won’t just get you several thousand links from various social sites. It can bring you premium web visibility, more targeted visitors, and bring you closer to your existing audience.
The video above is some of StumbleUpon traffic, specifically the traffic I drove using su.pr. In the example above, the numbers average to about 5000 Stumbles a week, and I’m not a Power Stumbler by any stretch.
That’s not even traffic I got for myself, it’s for other people.
Here’s a short story for those of you who are procrastinating on putting together some kind of free teaser content to get someone to subscribe to your site.
Continued from the last post which you can read here.
Tactic Two: Many Re-Occurring Blizzards
A Blizzard happens with relative frequency if you live on a mountain or in a snowy region. It’s a fact of life. You don’t spend the whole year under the influence of blizzards, but when you do, the new snow lands on top of the current snowstorm. In this way, a series of blizzards means a whole lot of snow.
And remember, snow represents traffic in our analogy.
There are two types of traffic campaigns. One brings you a huge burst of short term traffic. The down side to it is that it’s hard to maintain that pace of traffic, marketing and publicity, even if you have a whole department dedicated to just that. You run out of resources of some type eventually.
The other may or may not bring you short term gains, but it builds on its own momentum, and thus, will last forever once it’s started. You would have to abandon it entirely for a year or more to shut it down. The downside to it is that it takes 60 to 90 days for it to fully kick in, and if you don’t know how to attack it a little at a time each day, you won’t have the patience to see it through.
Twice upon a time, a very recent time ago, I was making a big mistake with my consulting business. It was such a big mistake that when I discovered it, I decided to never take on new clients, and when the time was right, to drop the two I had.
I’ll tell you what the mistake was in a minute, and why it was so huge that I totally changed my business and as far as how most people know me, retired. First you need to know a little background about me.
You see, I have a reputation as a bit of a rainmaker. I put the proverbial butts in the proverbial seats, and I can do so in droves.
I build traffic systems to increase the profitibility of your website. You can implement them yourself with one of our how-to manuals, below, or you can email us at support@asktinu.com for a free consultation, to evaluate your site for a custom solution.
Morgan and Cindy Lighter
Cindy is our organizational whiz. Morgan is the author of our most popular column, Tool Time Fridays.
