… or he’s a genius.

photo credit: Valerie Everett

I tried to stop myself from writing this because I want this whole week to be about me, my retirement, and of course me. But I can’t help it. So let me tell you what happened.

Recently, I had the pleasure of talking to Mark on the phone – and since he is my marketing idol, I spent the whole call hoping I didn’t sound like a complete nut job…

Because that’s really too soon for new friends to know you’ve flown around the cuckoo’s nest one too many times, you know?

And he said something about this big huge secret project that he was doing.

Then I barely heard from him until today. I thought I said something stupid that I couldn’t remember, or he got word of my mental instability (haha). But no. It’s that HE is the one who is off his rocker. He wasn’t saying much because he was all about this project.

So what did he do that I’m shaking my head at?

Just gave away his book free. That’s all. Been on the best seller list a bunch of times – not just Amazon’s. I think it was his last book that was on the Wall Street Journal’s best seller list.

And I bet he can do it again in a heart beat, without breaking a sweat. But, instead? He just gave it away. Just like that.

Let me tell you something? When my book comes out — and it is coming soon — I’ll sign your copy. I’ll throw in free shipping. Because I do love you.

But there ain’t NO way you’re getting a free copy. So don’t ask me. You want a free book? Go talk to Mr. Joyner.

And you tell him I said….

Uh…

Okay don’t tell Mr. Joyner I said anything. Let’s just keep this between us for now. I’m reading the book now – the subtitle is “How Small Businesses Become Big Businesses – and Big Businesses Become Empires“.

And I’m telling you, you want to read it.

Right now.