There are several basic low-budget and no-budget ways that websites and web publications can get reasonably expect to more exposure in 2010.
While the objective remains the same – get in your prospects email, search, news or related favorite online hangouts – the methods by which you’ll be achieving those objectives shift from year to year.
Leverage Business Relationships
Create Affiliate-Powered or Referral-Powered Promotions with Incentives
So a week ago, I started out with intention of doing a series on Social Currencies. Then I realized that depending on your perspective, the way I wanted to talk about Social Currency didn’t really work.
This concept of currency within the economy of social interaction is really a much smaller concept within a book I’m writing about how small businesses gain the upper hand online through the leverage of resources.
First, let’s define the term Explosive Results for our usage.
When you visualize something exploding, you think about a burst of energy, often associated with fire for some reason – probably the fault of our favorite action pictures.
I love to see things blow up as long as I know no one really got hurt – not just in movies but in website promotion. And an intelligent social media strategy won’t just get you several thousand links from various social sites. It can bring you premium web visibility, more targeted visitors, and bring you closer to your existing audience.
The video above is some of StumbleUpon traffic, specifically the traffic I drove using su.pr. In the example above, the numbers average to about 5000 Stumbles a week, and I’m not a Power Stumbler by any stretch.
That’s not even traffic I got for myself, it’s for other people.
I normally use Tweetmeme and BackType Connect to follow social media conversations about my site. But these were worth a mention, as I love anything that will link back to my blog when someone’s tweeted about me.
There was a really important post at DoshDosh today called “An Essential Marketing Principle: Give Before You Try to Get“. It went over a very basic marketing principle that has somehow gotten turned into a gimmick – the idea that in order to get someone, anyone, to do something for you, that you must first do something for them.
It struck me, reading that article that everyone knows you’re supposed to do that.
We haven’t had one in a while. For those of you joining us in the years since we practiced this tradition, I used to have a column originally called “Google Tuesdays” and later renamed “Search Engine Tuesdays”. It so named because it was on Tuesdays of each week that I:
where I gave you a business summary of news I found that week, as well as a few sentences about its relevance to business owners,
showed you which resources, tools and sites to trust, and,
gave you one or more of my search tips to help you get more results
I stopped doing it for a while for 3 reasons 1- my failing health 2- lack of time and 3- I didn’t want to fill the echo chamber with noise.
I’m told it’s a missed feature so we’re going to bring it back for this week we’re doing on search. Your responses via Retweets, page views, comments and trackback will determine whether or not it stays.
I build traffic systems to increase the profitibility of your website. You can implement them yourself with one of our how-to manuals, below, or you can email us at support@asktinu.com for a free consultation, to evaluate your site for a custom solution.
Morgan and Cindy Lighter
Cindy is our organizational whiz. Morgan is the author of our most popular column, Tool Time Fridays.
There are several basic low-budget and no-budget ways that websites and web publications can get reasonably expect to more exposure in 2010.
