There was a really important post at DoshDosh today called “An Essential Marketing Principle: Give Before You Try to Get“. It went over a very basic marketing principle that has somehow gotten turned into a gimmick – the idea that in order to get someone, anyone, to do something for you, that you must first do something for them.
It struck me, reading that article that everyone knows you’re supposed to do that.
Everyone thinks they understand why to do that.











