Posts Tagged ‘online-business’

2010 Traffic Trends: 17 Top Traffic Sources for 2010

2010-traffic-trends-hourglassThere are several basic low-budget and no-budget ways that websites and web publications can get reasonably expect to more exposure in 2010.

While the objective remains the same – get in your prospects email, search, news or related favorite online hangouts – the methods by which you’ll be achieving those objectives shift from year to year.

  1. Leverage Business Relationships
  2. Create Affiliate-Powered or Referral-Powered Promotions with Incentives
  3. Get Ranked Well in Google and Yahoo/Bing
  4. Leverage Other minor Google/Yahoo properties for better search and direct traffic
  5. Get Regular Exposure in Google News
  6. Build Great Blogger Relationships (whether or not you’re presently a blogger)
  7. Get Click Traffic from Twitter, Ping.Fm, and other more topical status update tools, or more audience-focused  micro-blogging applications
  8. Get Click Traffic, Article Views and Build Relationships Both Within and Around Facebook and other Social Networking Applications
  9. Get Publicity in Other Major Publications and Mid-Level Industry Publications
  10. Create a Video Following
  11. Create a Podcast Following
  12. Shift Towards Bizstreaming (without dropping Blogging)
  13. Integrate document sharing, slidecasting, and other multi-media social sharing tools
  14. Find or Found Appropriate Community Networks that integrate online tools with offline life
  15. Tighten-up In-house interest lists, follow-up, intro offers and backend sale
  16. Value-exchanges for attention, based in social currency on the social media sites that are built for content exposure, such as StumbleUpon
  17. Economically-sound Advertising

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What is Social Currency?

cooperate

So a week ago, I started out with intention of doing a series on Social Currencies. Then I realized that depending on your perspective, the way I wanted to talk about Social Currency didn’t really work.

This concept of currency within the economy of social interaction is really a much smaller concept within a book I’m writing about how small businesses gain the upper hand online through the leverage of resources.

But I digress. Here’s the point.

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Traffic Tip #4 – Share Your Ideas as a SlideShow Presentation

presentations342x280There will be times where, no matter how you try, you simply can’t share your ideas with text alone.

At the same time, you may not be willing to whip out your video recording software and go through the steps of editing a video, adding or editing sound, uploading it to a server and possibly converting it to a format that would be most easily shared.

An easy in-between would be to share your ideas as a slideshow presentation, the same way you would if you were going to do a lecture. All it requires is the software to make the show, and a way to distribute it once it’s created.

And of course, content that makes sense without a presenter to walk you through the steps. (more…)

Traffic Method #6 – Always Share Your Best Tips (And A Preview of What’s Next)

Thinking of You
Creative Commons License photo credit: laurenatclemson

Here’s a short story for those of you who are procrastinating on putting together some kind of free teaser content to get someone to subscribe to your site.

Me, just now?

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The Isolated Avalanche Is Massive But Short-Term Traffic

 

Traffic is a Game of War Strategy, Much Like Chess 

There are two types of traffic campaigns. One brings you a huge burst of short term traffic. The down side to it is that it’s hard to maintain that pace of traffic, marketing and publicity, even if you have a whole department dedicated to just that. You run out of resources of some type eventually.

The other may or may not bring you short term gains, but it builds on its own momentum, and thus, will last forever once it’s started. You would have to abandon it entirely for a year or more to shut it down. The downside to it is that it takes 60 to 90 days for it to fully kick in, and if you don’t know how to attack it a little at a time each day, you won’t have the patience to see it through.

 

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A Tale of Two Traffic Tactics – Why I Retired from Consulting

Twice upon a time, a very recent time ago, I was making a big mistake with my consulting business. It was such a big mistake that when I discovered it, I decided to never take on new clients, and when the time was right, to drop the two I had.

I’ll tell you what the mistake was in a minute, and why it was so huge that I totally changed my business and as far as how most people know me, retired. First you need to know a little background about me.

You see, I have a reputation as a bit of a rainmaker. I put the proverbial butts in the proverbial seats, and I can do so in droves.

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Social Media, Ego Boundaries and (a little) Revolver

People’s need to protect their own egos knows no bounds. They will lie, cheat, steal, kill, do whatever it takes to maintain what we call ego boundaries.

Dr. Andrew Samuels
Professor of Analytical Psychooogy, University of Essex

Trauma
Creative Commons License photo credit: h.koppdelaney

Recently I wrote that there is only one true power of social media.

Before that I said that the simple secret to social media is understanding that it’s about relationships, and that fixing, founding or forgetting a relationship with solve the majority of problems you have with social media.

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The One and Only True Power of Social Media and a Hint on How to Wield It

Self: 2008-06-07
Creative Commons License photo credit: pbyrne

If you understand this, truly understand this, about social media, you’ll never be confused about how to benefit wildy from it.

Notice I didn’t just say “get traffic from it”.

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