Better titles to your blog posts or articles that you have one your site. Here’s an interesting take from the Seattle Times:
Some news sites offer two headlines. One headline, often on the first Web page, is clever, meant to attract human readers. Then, one click to a second Web page, a more ordinary, factual headline appears with the article. The popular BBC News Web site does this routinely on longer articles.
They go on to give an example:
“The search engine has to get a straightforward, factual headline, so it can understand it,” Newman said.
