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Posts Tagged ‘pete cashmore’
Traffic Tip #3 How to Enhance the Follow Contest Model To Grow Your Business
Monday, February 9th, 2009
Part One: What’s a “Follow Contest“?
No, it’s not a competition to see who is the best at imitating sheep. Sorry. 
It’s a contest where a person is entered to win a sweepstakes or contest, in exchange for following a social presence account like those you’d find on Twitter or Jaiku. There are several advantages of this to the person entering, which makes the barrier to enter much lower than a more traditional angle, even lower than the JV Giveaway and Join contest.
- Those entering the contest don’t have to expose their information,
- They can easily join using a platform they’re already familiar with (since you target users on a particular platform it’s not like they have to do anything new), and,
- They can just as easily opt-out.
