What Matters More- What We Call It or That We Do It?
I’m specifically talking about branding right now. But this could be any aspect of small business – customer service, marketing, social media, newsletters, meetings… And I believe the answer is, it only matters what you call it if what you’re doing doesn’t match what you’re saying that you’re doing. For example, you can’t call it [...]
Social Networking Requires Relating
The more I think about what some people are doing wrong with social media, the more it occurs to me what other people are doing right, and how it can be emulated. I’m also realizing that I’m assuming that people know how to relate to each other, but that’s not necessarily true either. PDF
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