Here’s what happens if you earn yourself a bad name. I wasn’t there for the original controversy, so I can’t comment on it, but if you’re a Warrior, you can read about it in the Warrior forum, just do a search on Joe Kumar.
Posts Tagged ‘reputation’
Free Traffc Tip Extra: The Cost of a Bad Rep
Thursday, August 26th, 2004
Traffic Thursdays: Reputation and Traffic
Thursday, August 26th, 2004
It’s another simple thing. The better your reputation is, the faster your sales will come. If you have people who already have proof that you can be trusted landing on your site, your initial conversion can be higher, even when your sales page isn’t as good as it could be.
Don’t get me wrong, sales copy is important. But last month when I didn’t have time to put up a real sales page, some good referrals on July 5th earned me about 20 sales in the space of three days, even though I didn’t have a sales page for the product up. For the first three days, my page basically said, “since you guys won’t leave me alone about getting a peek at this new book, you can buy it in pre-production mode for a discount. I’ll update you with a new copy until the final release.”
I didn’t advertise at first, and when I finally did, I was only placing test ads, so I would have some tips for my affiliates.
The converse is also true. When you have a bad rep, people will go to check you out, and never come back.
It’s another simple thing. The better your reputation is, the faster your sales will come. If you have people who already have proof that you can be trusted landing on your site, your initial conversion can be higher, even when your sales page isn’t as good as it could be.
Don’t get me wrong, sales copy is important. But last month when I didn’t have time to put up a real sales page, some good referrals on July 5th earned me about 20 sales in the space of three days, even though I didn’t have a sales page for the product up. For the first three days, my page basically said, “since you guys won’t leave me alone about getting a peek at this new book, you can buy it in pre-production mode for a discount. I’ll update you with a new copy until the final release.”
I didn’t advertise at first, and when I finally did, I was only placing test ads, so I would have some tips for my affiliates.
The converse is also true. When you have a bad rep, people will go to check you out, and never come back.
Free Traffic Tips: Traffic Thursday : Reputation
Thursday, August 26th, 2004
Who would you vote for- the person with the proven results, who tells you how they’re going to help you, who has already helped you before you ever sent them a dime in campaign donations, then given you your own personal proof…. a person who has shown you that they care about your problems….?
Or….
The person whose only selling point is what they think is wrong with their opposition?
It’s easy, isn’t it? If candidate number two is so hot, well why do they have to spend so much time putting their competitor down? I mean, are you kidding me? The best selling point you have for yourself is that you’re not someone else? Or that the way you’re going to screw me over is slightly different than your opponent?
Do I look like an idiot?
Who would you vote for- the person with the proven results, who tells you how they’re going to help you, who has already helped you before you ever sent them a dime in campaign donations, then given you your own personal proof…. a person who has shown you that they care about your problems….?
Or….
The person whose only selling point is what they think is wrong with their opposition?
It’s easy, isn’t it? If candidate number two is so hot, well why do they have to spend so much time putting their competitor down? I mean, are you kidding me? The best selling point you have for yourself is that you’re not someone else? Or that the way you’re going to screw me over is slightly different than your opponent?
Do I look like an idiot?
