About six weeks ago ago, I was over at Scoble’s blog, reading some of the things Guy said about Twitter in s recent interview. As usual, I was struck by some of the comments made.

A few of the commenters in that and a related post seemed fixated on two areas.

1- I don’t get Twitter/ Using Twitter for Business Is a Mistake,

and

2- Guy’s comments were outrageous.

Here’s what I said. Go read the post for more, but come back because I’m not done yet. Next we’re going to talk about *exactly* how Twitter and Social Media leads to more clients or customers. Once and for all, you’ll see how it’s possible, and more importantly how it’s possible to do without doing anything scummy, nor anything that would make you more uncomfortable than meeting people at a business conference in person.

There’s a hint in the paragraph below.

The comments are outrageous because Twitter isn’t mainstream. Who would have said these things about the phone, the computer, Digg, before the mainstream phase?

And I got 2 clients from Twitter just in this month, December – waiting on a potential third now. Not indirectly, Directly. That’s like saying you can’t drum up business by using the phone. It’s all in *how* you use the phone. If you call everyone you know via the phone up and bang them in the head with your marketing message, they’ll probably hang up and block your number.

But if you use Twitter to build relationships, for the sake of relationships, and not solely to get cash out of someone’s pocket? Odds are you’ll make a lot more money.

As in all social media and communication devices, not being able to get it to work for you is a case of not knowing how to use the tool, not the fact that the tool is broken. I’ve been extremely guilty of this myself, so I’m putting it bluntly to you because that’s what made me see, and what helped my business so much.

Social Media ROI is spectacular if a- you’re not desperate for cash right now (in which case you should start with advertising anyway), and b- you want to build a business, rather than a series of one-time customers.

Is Twitter a place you should go to talk about what your business does, the features of your products, the details of your services? My opinion is No, not unless someone asks you specifically. It should be clear by now, if you’ve read my past posts on Twitter, that I’m not going to tell you there’s only one way to use Twitter, just what I know gets results, and exposure of the techniques I know are full of shit.

If you’re interested in the results I have above, and wonder how I got them even though I only talk business on Twitter about one percent of the time, stay tuned.

That is the most funky fresh made up word you’ve ever read in your life.

Don’t lie.

Anywheres… here’s the situation. I am now on day two of picking apart Facebook Ads, between pauses on a couple of very important projects. I’m not quite ready to share all my thoughts on it in a coherent way, and when I do, I’d like to be different. So, here are a few links to some other people talking about Facebook Ads, from articles I’ve read by people I respect.

It all started when Rodney Rumford made me really jealous with this early Facebook coverage once again. He was even quoted in an article about the Facebook Ads announcement, along with two other forward thinking individuals whose names you might now. Of course, that’s what his site is all about, Facebook coverage from a Facebook Apps and Developer perspective.

His was also the first Business I became a “fan” of in Facebook, following a quick read of his Facebook Pages coverage.

Next, have Jim Hedger‘s post about it as a Three Part Ad System. I found this article last, via Sphinn, and it goes over FB Beacons, FB Pages, and FB Social Ads.

Before that, I wandered across Jeff Pulver‘s article in my news over at Facebook. It looks like there’s a similar article on his site, and gives direct coverage of Zuckerberg’s appearance at the Foursquare conference where Facebook Ads was one of the topics discussed.

I would say that Jeremiah Owyang is providing the most in-depth coverage.

On his site, there’s a video conversation between him and Robert Scoble. In an earlier post he goes beyond the Facebook news, into fansumerism and in a later post wraps with his testing of Social Ads and Facebook pages.

Remind me to ask him when he sleeps…

See the last post for a link to his Facebook page. I found it interesting that he picked the variety of Business page that is for Celebrities or Public Figures. That or the Writer/Artist designation is the one I’d choose, unless/until Facebook changes the unfriendly wording of the link to becoming a fan, which is “Add a Product”.

Ew. Why can’t it say “Join Fan Base”?

What does Jeremiah’s page say? Well, that’d be giving it away, now wouldn’t it?

The next article I saw is built for those of us who an informative but brief executive overview, or rolling updates that include links to things like a step by step guide to creating your Facebook Business page. The Web Community Forum gives us the first step of how to create a Facebook page for our businesses, wherein Jason Preston asks us three important questions that we should consider before making the page.

I saw some other good stuff about Facebook, but you can pick most of them up in Techmeme.

Go on, read them all. It’s Friday. We’ll call it “research”.