Posts Tagged ‘rss’

Status | It’s Update Season!

I already have an update planned for the Facebook (Un)marketing release that came out on Thursday (you still have about an hour to act before I start cleaning up the sales page and raising the price to retail.)

From earlier tonight to the next 36 hours or so, if you’ve been a client of mine in the past, you’ll be getting a notice telling you what list to join for free updates of my products and special client freebies.

They’re for clients only and I’m emailing you the initial notices out one at a time. After tonight if you want an update, you’ll have to be on one of the lists – manual updates are just too time consuming. We’re talking several thousand emails here.

This includes PDF, audio and video updates to The Blog Optimization Package, Free Traffic Tips, the book, the 2007 versions of any of the guides from the 2006 version of the Get Them All Special, Blogs that Sell, The Art of Speed Blogging and Hidden Google Traffic Tactics.

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Google Tuesdays | FeedBurner Premium is Free Forever

Those of you who naysayed Google’s aquisition of FeedBurner as evil-doings may not be biting your tongues, but those of us who kept the faith are rejoicing – FeedBurner’s awesome premium services are now free of charge. You still have to go activate them to use them, but they are totally free.

I’ll have a quick guide up to the FeedBurner tools soon – maybe a clip of the hour-long video that comes with the Blog Optmization Package.

Mulligatawny Monday – Video of Interview with FeedBurner CEO Dick Costolo

I’m a FeedBurner junkie, I don’t know how else to put it. I found this video of Dick Costolo having a conversation right before the acquisition. Really good explanation of what RSS is and what FeedBurner does. Best question “How does your background in improvisation inform your career as an entrepreneur?”

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Search Engine Wednesday | Google and FeedBurner Rumor Confirmed True?

Feedburner getting bought? This TechCrunch post about FeedBurner says yes.

Rumors about Google acquiring RSS management company Feedburner from last week, started by ex-TechCrunch UK editor Sam Sethi, are accurate and are now confirmed according to a source close to the deal.

and so does the ValleyWag. I can’t see any way that FeedBurner could get any worse if, as expected, Google buys them but doesn’t interfere too deeply with their operations.

Look towards the end of the post for more information related to FeedBurner, how they can help you measure, track, and possibly increase your traffic, as well as why I love them so.

Friday Marketing/Tools

LeapTag has released the beta of its self-named RSS reader and rating tool.  LeapTag is a browser plug-in that lets you assign categories to websites and vote thumbs up or down on pieces of content.  The software is free and ad supported.

RSS readers such as LeapTag are important to marketers because they indicate that people will be spending more time with the sites and content that match their interests.

More info at http://www.marketingshift.com/2007/4/smart-rss-reader-provides-ratings.cfm

Should I Go Back to Full Text Feeds at This Point?

When this site was on the Blogger platform and had a members section, I had a bunch of feeds, some were full text, some were partial, some had both. At the time, partial feeds meant less scraping and more more page views.

Now, I wonder if page views even matter when the bottom line is really getting read, not getting displays – unless of course you’re running a site where you don’t get paid unless the ad is clicked or at least displayed, on a web page. And I hear the de-emphasis of the page view as a measurement echoed across the Net.
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Traffic Thursdays: Site of the Day

RSS Toolbot is the site of the day. Combine several feed links into one page to read. Works like a simplistic aggregator (feed reader) – great if you have just a couple of feed you want to read.

Traffic Thursdays: Atom to RSS

If FeedBurner’s mega-features are a little over your head, you can use the services of 2RSS.com to turn your Atom feed into a version of RSS. Then you can offer both at your site instead of participating in that whole Betamax/VHS type argument that’s going on right now about format.