Posts Tagged ‘Search’

Getting More Traffic and Exposure From Google News Part Three

In the previous post in the Getting Traffic from Google News series, we discussed how to get traffic from Google via Google News by leveraging the various ways to appear in a publication that is already featured in Google News.

Now, let’s talk about the holy grail of Google News exposure – having your site BE a source of news for your topic in the Google News database.  If you’d like to be one of the 25,000 publishers that is sharing 1 billion clicks a month, this just might be for you.

Can Any Site Get Into Google News?

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2010 Traffic Trends: 17 Top Traffic Sources for 2010

2010-traffic-trends-hourglassThere are several basic low-budget and no-budget ways that websites and web publications can get reasonably expect to more exposure in 2010.

While the objective remains the same – get in your prospects email, search, news or related favorite online hangouts – the methods by which you’ll be achieving those objectives shift from year to year.

  1. Leverage Business Relationships
  2. Create Affiliate-Powered or Referral-Powered Promotions with Incentives
  3. Get Ranked Well in Google and Yahoo/Bing
  4. Leverage Other minor Google/Yahoo properties for better search and direct traffic
  5. Get Regular Exposure in Google News
  6. Build Great Blogger Relationships (whether or not you’re presently a blogger)
  7. Get Click Traffic from Twitter, Ping.Fm, and other more topical status update tools, or more audience-focused  micro-blogging applications
  8. Get Click Traffic, Article Views and Build Relationships Both Within and Around Facebook and other Social Networking Applications
  9. Get Publicity in Other Major Publications and Mid-Level Industry Publications
  10. Create a Video Following
  11. Create a Podcast Following
  12. Shift Towards Bizstreaming (without dropping Blogging)
  13. Integrate document sharing, slidecasting, and other multi-media social sharing tools
  14. Find or Found Appropriate Community Networks that integrate online tools with offline life
  15. Tighten-up In-house interest lists, follow-up, intro offers and backend sale
  16. Value-exchanges for attention, based in social currency on the social media sites that are built for content exposure, such as StumbleUpon
  17. Economically-sound Advertising

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Google Today: Yellow Pages, or a High Local Google Ranking?

“Local search is an important priority for us, and we’re focused on helping businesses be discovered and helping consumers find the right local business,” a Google spokesperson told ITBusiness.ca in an e-mail interview. “One key component of that is the Local Business Center to allow business owners to have control over their listing.”

If you’re running a business and still believe that Yellow Pages is more reliable for a local listing than Google, this article might make you think twice.

Google Today: Google’s Impact on Social Networking

Google News is without a doubt the reason why we where we are today.  And, the social networking aspect of Google News has helped us tremendously.

Joe Vallee and Dennis Bakay measure the impact Google, Facebook and Twitter have had on social networking for websites. If its traffic you’re after, this makes for an interesting read.

Google Today: Online Privacy Faceoff

The difference between how Facebook and Google have addressed privacy issues offers a stark contrast. While Facebook has quickly responded to criticism and backlash, and has implemented additional changes to try and accommodate concerns, Google CEO Eric Schmidt dismissed privacy concerns entirely.

Tony Bradley compares the approaches taken by both Google and Facebook with regards to online privacy; something that every online business has to take very seriously.

Google Today: Can You Take A Hint?

This fall we’ve seen lots of government agencies decide to make the switch to cloud computing, joining the many businesses already using Google Apps for email and collaboration at work. Today we’d like to officially welcome another customer to the mix: the City of Los Angeles. Starting today, Los Angeles will be equipping 34,000 city employees with Google Apps for email and collaboration in the cloud.

If you can take a valuable hint, Google is probably pointing the way to cloud computing as the more cost-effective way of spending your IT budget.

Google Today: A New Wave from Google

Google released a preview version of its latest tool this past October. There was much anticipation around Wave, which developers promised would revolutionize the way we communicate and collaborate. Google capitalized on this anticipation by limiting who would be allowed to use Wave; upon making the preview available, they sent out a limited batch of invitations and each invitee could ask 10 friends to join. Those 10 friends were not given additional invites, so there was a limited number of invites available.

If you just happen to be one of those who had bought into the whole, “email and instant messaging ain’t ever gonna work for my business for they’re both dead” hype, Google Wave could be the app to change your mind.

Google Today: Get your Goggles On…the Future of Search is Bright

The days of staring at a statue, monument or building in a foreign city and wondering what it is and when it was built could soon be over. Search engine giant Google is testing out a new way of searching for information by simply taking a picture.

The future of search is bright. Get your goggles on and start planning for it now.