Posts Tagged ‘search-engine-optimization’
Monday, February 1st, 2010
As we’ve discussed recently, there’s a lot of confusion around the issue of social media and getting a return on one’s time and social investment, to the point that some people think social media for business is ineffective.
If you’ve been thinking that lately, think about how happy you’d be if social media helped you get into your target market’s path through Google. According to a recent announcement by Google, social media may now be able to help you in ways you hadn’t ever dared to dream.
Everyone knows that social media can already help you with search in 3 ways, the first being the own 1, lease 9 method of making your mark on all of the top ten results, which I discussed in Traffic Reality about 4 years ago in great detail. The second, of course, is in getting links to your site from social media profiles or voting submissions, the third that popular submissions get rapid link boosts from multiple sources.
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Tags: business, GOOG, Google, google social, google social search, Google-Inc, google.com, matt cutts video, search-engine-optimization, seo, social media, social media roi, social media strategy, social media traffic strategy, socialmediaoptimization
Posted in Google, free traffic tips and tools, traffic method | 32 Comments »
Tuesday, August 11th, 2009
Seriously guys.
Can’t you keep the web the way it was when I left it for TWO weeks? Who is sleeping on the job? All I ever asked you guys for was to make sure nothing major happens when I’m gone.
But it never fails. The instant I go on vacation, eleventeen different things change (or threaten to change, or start to change) about the web and I come back to an Inbox full of questions.
Says my protégée. I don’t do email anymore.
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Tags: bing, Caffeine, facebook, friendfeed, GOOG, Google, Google Caffeine, Google Caffeine public beta, Google-Inc, news-feed, Search, search-engine-optimization, search-engines, seo, Yahoo, yahoo and bing
Posted in free traffic tips and tools | 8 Comments »
Wednesday, May 13th, 2009
Given the statements made in my last post, I figured this might come in handy.
Here’s a short list of people and sites whose advice I follow and would go to for help, to outsource a project, or to learn more about search, whether I was stuck or just wanted the latest information. It’s by no means all-inclusive, and not in any particular order. This is just off the top of my head, and for the sake of variety I took a person’s site off the “site” list if I mentioned them by name.
People:
- David Bullock
- Jill Whalen
- Danny Sullivan
- Wendy Boswell
- Andy Beard
- Jennifer Laycock
- Marty Weintraub
- Ann Smarty
- Lyndon Antcliff
- Donna Fontenot
- Aaron Wall
- Lee Odden
- Chris Winfield
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Tags: people to buy from in search, Search, search engine experts, search engine news, search experts, search-engine-optimization, seo, trusted search experts, trusted search sources
Posted in Search | 9 Comments »
Saturday, May 17th, 2008
photo credit: myuibe
A client recently asked me about Meta Keyword Tags. After quickly double-checking the date of the message 
I referred him to this page about ranking factors at SEO Moz, which was updated about a year ago.
Then I started thinking, where does one refer to one as a source for one to find out what the best search information is these days? Don’t see any short lists out there, so I’m just gonna mention a handful of resources that
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Tags: free traffic tips and tools, how to get your site ranked, Search, search information you can trust, search marketing, search sites, search-engine-optimization, seo, trustworthy seo info
Posted in Search, free traffic tips and tools | 3 Comments »
Wednesday, May 16th, 2007
For many of you keyword research veterans, this may be nothing new. And if you’ve signed up to get the free gifts, you also have my free Lucrative keyword research Guide. However, I find this to be the best mini-guide to Keyword Research that I’ve seen in a while. It covers quite a few things that even experts forget.
Here’s a quote from Gobala Krishnan’s article Keyword Research 101 : Fundamental Keyword Strategy that talks about the limits of keyword research:
There are some severe limitations to keyword research. The main one is that it tells you what the user typed into the search engine, not what the user is really looking for or the state of mind the user is in.For example, the user typed in “cheap gibson electric guitar†into the search engine and found your site. But, what is the user thinking when he is reading you page? Is he:
* Looking to buy a product – if yes, then your site should be primarily monetized by affiliate programs that pay you per sale. You can find a lot of physical products and digital products that you can sell from your website just by typing in “your keyword affiliate program†in search engines
* Looking for more information – if yes, then your site should be monetized by an advertising program like Google Adsense or Chitika, since the user is more likely to click away for more information rather than buy something
* Looking for bargains – if yes, your site should be monetized by Ebay or Auction Ads, which is based on Ebay but works like Adsense
* Looking for freebies – if yes, your site should be monetized with CPA (Cost Per Action) programs that you can find on networks like www.shareasale.com or www.linkshare.com
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Tags: blog of the day, keyword-research, keyword-tools, keywords, Search, search engine, search-engine-marketing, search-engine-optimization, search-engine-traffic, search-engines, search-strategies, website-promotion
Posted in Search | Comments Off
Sunday, April 9th, 2006
Better titles to your blog posts or articles that you have one your site. Here’s an interesting take from the Seattle Times:
Some news sites offer two headlines. One headline, often on the first Web page, is clever, meant to attract human readers. Then, one click to a second Web page, a more ordinary, factual headline appears with the article. The popular BBC News Web site does this routinely on longer articles.
They go on to give an example:
“The search engine has to get a straightforward, factual headline, so it can understand it,” Newman said.
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Tags: optimization, Search, search-engine-marketing, search-engine-optimization, search-engines, search-strategies, seo
Posted in Uncategorized | Comments Off
Thursday, August 5th, 2004
I’ve been on a posting haitus today as I do some investigation for a client, but I couldn’t resist taking a short break to share this tidbit with you. I first saw this written about publicly in Seo Scoop, but the poster at WebmasterWorld.com’s forums, who posts as Google Guy has come out in public to meet those of us who hang on his every third or fourth word.
Tags: free traffic tips and tools, Google, Google-Guy, scoop, search-engine-optimization, seo
Posted in Google, free traffic tips and tools | Comments Off
