Posts Tagged ‘search-engines’

Google Today: Mums (and Moms) Hitting the Search Engines and Google Tells You Why

As a search expert with Mom on the brain, Google was curious to learn more specifically about Moms and Search. To accomplish this, we partnered with , a Moms expert, on a joint research study designed to take a look into the mindset and motivations behind decision-making Moms…

This could prove to be invaluable information to any business that has mothers as part of their demographics. Find out why mums are hitting the search engines and how you can profit from this.

Google Today: Care to Tell Google which Links You’d Like Indexed?

At Google, we’ve found that users are more likely to click on short URLs in the search results than on longer ones. However, if your site is like most, there are multiple URLs that will take users to the same product page, including some that are longer because they include tracking information, category navigation, or other parameters. For example…

Are you interested in having Google index your site’s links which only you approve of? Let Google tell you how.

Google Today: Are Your Adwords’ Campaigns Prepared for Smartphone-Savvy Shoppers?

Shoppers increasingly use their smartphones to search the internet, and we typically see an increase in shopping-related queries on Android, iPhone and Palm WebOS devices during the holiday season. Ensure that your online campaigns perform well on mobile devices with…

If you’re marketing with Adwords and aren’t targeting potential customers who’re migrating over to their smartphones for online purchases, you’ll want to read what Miles Johnson has suggested.  Hurry and get your campaigns prepared for these smartphone-savvy shoppers this holiday season!

Okay. Search Engine Day. Night. Whatever.

Seriously guys.

Can’t you keep the web the way it was when I left it for TWO weeks? Who is sleeping on the job? All I ever asked you guys for was to make sure nothing major happens when I’m gone.

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But it never fails. The instant I go on vacation, eleventeen different things change (or threaten to change, or start to change) about the web and I come back to an Inbox full of questions.

Says my protégée. I don’t do email anymore.

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Scumbag Search “Proof” Trick You’ve Probably Fallen For

Here’s a trick people fall for all the time. It’s so common the really scuzzy people have a name for it – it’s called “False Proof.”

It’s when they tell you something that is technically true, but completely irrelevant or immaterial. 

Like when a person shows you a check for $75,000 they made from affiliate sales. But they don’t tell you they spent $60,000 in advertising and have to share the rest with several JV partners. 

Or when a so-called search expert will say, “I’m number one out of  33 million results.” And you think, really? 33 MILLION?

Then you get their software, ebook, or system, and you find out that even though you’re also able to rank number one for a term that gets 33 million results, none of it sent you any sales, or leads – and really, not much traffic either.

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Who’s Got a Red Y and a New Home Page? That Guy.

News and Clip ==> Yahoo’s getting a new home page, and someone has a screen capture.

The biggest change is the customizable left nav bar featuring Yahoo properties that now allows people to add or edit links to outside sites through an “application gallery” that opens up via tabs at the top and bottom of the section.

Link ==> Yahoo Readies a New Home Page – PC World

Screenshot of Yahoo’s Alleged New Homepage at Mediapost.

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Search Engine Wednesday| ZDNet.com Writer Leaves Google – Day 1 with Ask

In » Life without Google Day 1: The Ask experiment , ZDNet writer Larry Didgnan swears off Google for a few weeks, and on day one, has replaced the search wife in his life with the tawdry harlot, Ask.

From his Day One experience:

Here are a few thoughts on Ask.com and its redesign. More detailed views are available in the gallery above.

Being able to save a Web page is a nice touch.

The recommendations are helpful and encourage discovery–something that’s sort of old school for me. Typically, I know exactly what I’m looking for and expect it quickly.

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Read More About Google Universal Search at Search Engine Land

Stop what you’re doing (”because I’m about to ruin/the image and the style that you’re used to…” name that tune in the comments and I’ll give you $20 next week). You want to read this excellent article over at Search Engine Land that I just “Dugg”, Google 2.0: Google Universal Search.

The new system officially rolls out today for anyone using Google.com and searching in English. Not everyone will see it at first, but over the course of the next several days, Universal Search should be more, well, universal.

The move potentially should be a huge boon for searchers, while search marketers who have paid attention to the importance of specialized or vertical search will see new opportunities.

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