Google Today: Mums (and Moms) Hitting the Search Engines and Google Tells You Why
As a search expert with Mom on the brain, Google was curious to learn more specifically about Moms and Search. To accomplish this, we partnered with , a Moms expert, on a joint research study designed to take a look into the mindset and motivations behind decision-making Moms… This could prove to be invaluable information [...]
Google Today: Care to Tell Google which Links You’d Like Indexed?
At Google, we’ve found that users are more likely to click on short URLs in the search results than on longer ones. However, if your site is like most, there are multiple URLs that will take users to the same product page, including some that are longer because they include tracking information, category navigation, or [...]
Google Today: Are Your Adwords’ Campaigns Prepared for Smartphone-Savvy Shoppers?
Shoppers increasingly use their smartphones to search the internet, and we typically see an increase in shopping-related queries on Android, iPhone and Palm WebOS devices during the holiday season. Ensure that your online campaigns perform well on mobile devices with… If you’re marketing with Adwords and aren’t targeting potential customers who’re migrating over to their [...]
Okay. Search Engine Day. Night. Whatever.
Seriously guys. Can’t you keep the web the way it was when I left it for TWO weeks? Who is sleeping on the job? All I ever asked you guys for was to make sure nothing major happens when I’m gone. PDF
Scumbag Search “Proof” Trick You’ve Probably Fallen For
Here’s a trick people fall for all the time. It’s so common the really scuzzy people have a name for it – it’s called “False Proof.” It’s when they tell you something that is technically true, but completely irrelevant or immaterial. Like when a person shows you a check for $75,000 they made from affiliate [...]
Who’s Got a Red Y and a New Home Page? That Guy.
News and Clip ==> Yahoo’s getting a new home page, and someone has a screen capture. The biggest change is the customizable left nav bar featuring Yahoo properties that now allows people to add or edit links to outside sites through an “application gallery” that opens up via tabs at the top and bottom of [...]
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