Posts Tagged ‘small business marketing’

Is This How You Network On Facebook? | Today’s Traffic Thursdays Topic

Okay, so when we last left our discussion, I was talking about what’s considered spammy at Facebook, and why spam at Facebook will ultimately fail. That leaves us with the question – how do you get people in Facebook to visit your site without spamming them?

How can you increase your exposure at Facebook without seeming like a spammer?

As I’ve said before, if you want to blatantly market on Facebook, you have a several options you can exercise without looking like a spammer.

  1. Get a Facebook Business Page,
  2. Buy a Facebook Ad,
  3. Participate in or Create a Group,
  4. or Leverage Your Profile.

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Traffic Method #2 – Write About Bigger Companies Who Write or Link That You Wrote About Them

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Here’s a quick tip that I’ve used to my advantage many times.

In a nutshell, you go out and find companies that give you publicity in the when you write about them. It works best if you’re writing because you sincerely love them, and if that publicity is either in the form of a link or will be presented before a captive audience.

Here’s how to do it.

1 – Find the top companies that have some kind of parallel relationship to your site. A parallel relationship would be one that is in the same topic neighborhood but not competing.

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[video] Every Small Business Owner Must See This Immediately …

Okay, that was funny. Still, TV spots in local markets are relatively cheap and you don’t even need to know how to produce them if you use a service like SpotRunner. There’s one critical thing you have to do to make sure that they work. And heck no, I’m not going to tell you about it here. That’s how I got in trouble the last time. ;-)

I’ll have more tips for driving traffic that Aren’t free, but quite effective, whenever the hell I get around to re-launching my post-retirement blog. In the meantime, go see the latest post for your chance to get into the free, private members site where I’ve pre-launched my hidden tips blog.

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