This past week I’ve had social media on the brain. The more I teach about social media as part of a traffic generation or marketing plan, the more I realize how ineffective it can be in the wrong hands.
There is a famous LinkedIn discussion stating that Social Media for businessis is crap, which has even spawned its own group. The irony that it was posted in LinkedIn and generated 2000 responses doesn’t escape me, however it did make me wonder how many people really get how to use social media, and how to measure the results of what they’ve been doing.
The part of the thread I saw made some great points, and just reinforces my belief that the general thrust of marketing social media marketing is absolutely backwards and confusing the issue. Not to mention that it turns off the people it was most meant to help.
Then again the money I make from products and services about social media is minuscule in relation to my overall income from teaching traffic generation and building traffic systems, so perhaps I’m the wrong person to ask. I’m just not in the camp that thinks social media is the Second Coming. I think it’s one tool in a huge toolbox.
First, let’s define the term Explosive Results for our usage.
When you visualize something exploding, you think about a burst of energy, often associated with fire for some reason – probably the fault of our favorite action pictures.
I love to see things blow up as long as I know no one really got hurt – not just in movies but in website promotion. And an intelligent social media strategy won’t just get you several thousand links from various social sites. It can bring you premium web visibility, more targeted visitors, and bring you closer to your existing audience.
The video above is some of StumbleUpon traffic, specifically the traffic I drove using su.pr. In the example above, the numbers average to about 5000 Stumbles a week, and I’m not a Power Stumbler by any stretch.
That’s not even traffic I got for myself, it’s for other people.
I build traffic systems to increase the profitibility of your website. You can implement them yourself with one of our how-to manuals, below, or you can email us at support@asktinu.com for a free consultation, to evaluate your site for a custom solution.
Morgan and Cindy Lighter
Cindy is our organizational whiz. Morgan is the author of our most popular column, Tool Time Fridays.
