As we’ve discussed recently, there’s a lot of confusion around the issue of social media and getting a return on one’s time and social investment, to the point that some people think social media for business is ineffective.
If you’ve been thinking that lately, think about how happy you’d be if social media helped you get into your target market’s path through Google. According to a recent announcement by Google, social media may now be able to help you in ways you hadn’t ever dared to dream.
Everyone knows that social media can already help you with search in 3 ways, the first being the own 1, lease 9 method of making your mark on all of the top ten results, which I discussed in Traffic Reality about 4 years ago in great detail. The second, of course, is in getting links to your site from social media profiles or voting submissions, the third that popular submissions get rapid link boosts from multiple sources.
This past week I’ve had social media on the brain. The more I teach about social media as part of a traffic generation or marketing plan, the more I realize how ineffective it can be in the wrong hands.
There is a famous LinkedIn discussion stating that Social Media for businessis is crap, which has even spawned its own group. The irony that it was posted in LinkedIn and generated 2000 responses doesn’t escape me, however it did make me wonder how many people really get how to use social media, and how to measure the results of what they’ve been doing.
The part of the thread I saw made some great points, and just reinforces my belief that the general thrust of marketing social media marketing is absolutely backwards and confusing the issue. Not to mention that it turns off the people it was most meant to help.
Then again the money I make from products and services about social media is minuscule in relation to my overall income from teaching traffic generation and building traffic systems, so perhaps I’m the wrong person to ask. I’m just not in the camp that thinks social media is the Second Coming. I think it’s one tool in a huge toolbox.
I hardly ever watch TV live, and today was no exception. But Mashable has a portion of today’s Twitter appearance featuring @Oprah and @aplusk (Ashton Kutcher), who reached 1 million Twitter followers, beating @CNN, so I ended up seeing the Twitter-relevant part of the show in a fairly timely fashion after all. (more…)
I’m back again, continuing the Facebook Business Basics series.
If you went to my Facebook page, you saw two videos about how you can find people on Facebook who may be interested in you and let them come back to your site. This video talks about what to do once you have someone viewing your profile. (more…)
Okay, so when we last left our discussion, I was talking about what’s considered spammy at Facebook, and why spam at Facebook will ultimately fail. That leaves us with the question – how do you get people in Facebook to visit your site without spamming them?
How can you increase your exposure at Facebook without seeming like a spammer?
As I’ve said before, if you want to blatantly market on Facebook, you have a several options you can exercise without looking like a spammer.
(You may need to click through to the original post if the video isn’t showing up. You can also click the lower right corner of the video to go full screen.)
Technically speaking, where does the experience of Facebook largely take place? See why you can get better results posting to your own profile (which updates the news feed that goes out to your connections) rather than publishing on other people’s profiles.
I build traffic systems to increase the profitibility of your website. You can implement them yourself with one of our how-to manuals, below, or you can email us at support@asktinu.com for a free consultation, to evaluate your site for a custom solution.
Morgan and Cindy Lighter
Cindy is our organizational whiz. Morgan is the author of our most popular column, Tool Time Fridays.
27,000 visitors from StumbleUpon in one week is my personal high score for generating social media traffic. 40k is my overall best in one day.
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