Here’s a trick people fall for all the time. It’s so common the really scuzzy people have a name for it – it’s called “False Proof.”
It’s when they tell you something that is technically true, but completely irrelevant or immaterial.
Like when a person shows you a check for $75,000 they made from affiliate sales. But they don’t tell you they spent $60,000 in advertising and have to share the rest with several JV partners.
Or when a so-called search expert will say, “I’m number one out of 33 million results.” And you think, really? 33 MILLION?
Then you get their software, ebook, or system, and you find out that even though you’re also able to rank number one for a term that gets 33 million results, none of it sent you any sales, or leads – and really, not much traffic either.
I couldn’t let Friday night pass without giving you some of the best news I’ve heard in a while. (I’d say Saturday morning, but I know my entrepreneur friends – you’re up working just like me. You went out, you came home, you worked some more. Admit it.)
If you remember our last Site of the Day, you know that I don’t give these honors out lightly.
So why the Small Business Success Index? What about that site can help you build your business online?
I’m looking at what feeds to keep or delete in Google Reader and I discovered something.
I can pretty much tell what a site is about if I look at it in list view, which just lists the headlines in a feed. That’s helping me categorize un-categorized feeds. Which blog I’m writing in determines what I’ll prioritize reading that day, so being able to tell at a glance what a blog’s “voice” or “message” is strikes me as important.
There’s a great discussion going on being led by dot.lizard. Live text chat, video chat if you like, or just observe. I’m fireseek if you want to chat. And thanks to msaleem for telling us about it via twitter.
Jim Kukral said Microsoft got its cool back from this and that’s the truth. It’s undeniable. Hit play on the video below to see what I’m talking about.
How will that bring you traffic one day? Your online endeavors could be integrated into a person’s every day life. Think of the applications you could make. On a virtual coffee table, you could have virtual magazines, virtual newsletters, maybe one day 3D TV shows on YouTube sponsored by you. Keep an eye on this technology.
Okay, newbie. Let’s learn the ropes. (I love it when Dr. Cox on Scrubs calls Zach Braff’s character a girl’s name in addition to “newbie” … back to reality…)
1. Create a Google Account
I don’t know if this is now true of all Google accounts, but when you sign up at (more…)
Google Groups are kind of a cross-breed between public forums, what used to be newsgroups or Usenet groups , and a discussion mailing list. With an upgrade freshly out of beta last night, the new features seem like they will help facilitate communication between its users even more.
I build traffic systems to increase the profitibility of your website. You can implement them yourself with one of our how-to manuals, below, or you can email us at support@asktinu.com for a free consultation, to evaluate your site for a custom solution.
Morgan and Cindy Lighter
Cindy is our organizational whiz. Morgan is the author of our most popular column, Tool Time Fridays.
I’m fireseek if you want to chat. And thanks to msaleem for telling us about it 
